BA 339 Case Analysis – Apple Inc.: Managing a Global Supply Chain

Document Content and Description Below

Case Analysis – Apple Inc.: Managing a Global Supply Chain Company Overview Apple Inc. is an American multinational company which specialized in technology, electronic and service industry which ... headquartered in Cupertino, California. Apple is considered one of the Big Tech companies in the world with Google, Amazon, Samsung, Microsoft as their main competitor. The company was founded on April 1,1976 by Steve Jobs, and Steve Wozniak as the engineer, and Ronald Wayne as their business partner. Wayne left the company after only 12-days, created the first Apple logo and wrote Apple I manual. Then, in 1977, Apple II was launched, the company was successfully incorporated, and the same year that Mark Markkula joined the group as the main investor and business expertise provider for the company. Apple II became a hit at that time, hold a status of the computer of choice by lots of amateur programmers. From a motherboard with no fancy design – even a monitor or a keyboard, to the latest Apple products like Mac, iPhone, iPad. Looking at the accomplishment that Apple made, this means that the company received large amount of success throughout the year. Company Problems and Struggles With all the success and achievement that Apple made, the company has been through many struggles and downsides that almost bring down the company. The first problem that Apple faced was the appearances of one of the big competitors at that time which was International Business Machines Corporation. IBM released their own computer, IBM PC in 1981. The product was using Intel’s microprocessor, and disk operating system from Microsoft Corporation, then became This study source was downloaded by 100000793680026 from CourseHero.com on 04-08-2021 04:35:15 GMT -05:00 https://www.coursehero.com/file/82620001/BA339-AppleCasedocx/ This study resource was shared via Cours [Show More]

Last updated: 1 year ago

Preview 1 out of 6 pages