Fisher College - MBA 50502020_10_05_Starbucks>Starbucks Coffee Company: Transformation and Renewal Case Study Analysis.

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Starbucks Coffee Company: Transformation and Renewal The Starbucks Coffee Company: Transformation and Renewal analyze the Starbucks Company's turnaround and reorganization from 2008 to 2014, as dire... cted by CEO and cofounder Mr. Howard Schultz. Motivated by European coffee bars and a passion for creating a third point where somebody can relax, sit and reconnect, Starbucks was born in Seattle, United States of America. Planning to serve premium quality coffee and emotionally attach with its customers at the store level, Starbucks revolutionized America's coffee culture. Within ten years of its first public offering, Starbucks built a solid foothold in the US and transformed coffee culture globally (“Starbucks case study,” 06-Oct-20a). With its yearly growth rate compounding periodically at 36%, Starbucks felt the pressure to boost its revenue, extend geographically, and join its investors' escalating expectations. To improve its profit margins, Starbucks shifted more focused toward its financial metrics and missed its mojo of attaching with its consumers. With rising competition and Starbucks's shifting focus from customers, the Starbucks experience diluted, as evidenced by its declining increase (or growth) scale (“Starbucks Coffee Company: Transformation and Renewal Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies,” 06-Oct-20b). The founder and CEO Howard Schultz stepped in and made significant changes to identify the initial signs and deteriorating Starbucks culture's looming financial problems. The article outlines Starbucks's problems and how Howard Schultz's transformational management technique approached these issues. As per the case study following are the heart difficulties recognized:Starbucks Coffee Company: Transformation and Renewal Case Study Analysis J Chaudhary 2 Core problems ➢ The company fails to maintain its brand personality due to expanded operations. ➢ The company is facing a problem in the maintenance of the motivation level and morale of managers. ➢ The customer relationship has compromised because of the growth rate. ➢ There is intense competition in the coffee industry, which undercuts the company's profits and market share. ➢ The financial crisis has deteriorated the buying behavior of the US market. ➢ Dilution of the brand image due to commoditization of the product. SWOT analysis The SWOT Analysis form (or model) is a strategic management instrument that evaluates the strengths, weaknesses, opportunities, and threats (SWOT) related to the business 8or market) and its in-house and outside environment. In this market (or company) review case, the SWOT report of Starbucks Coffee recognizes the strengths and weaknesses (internal strategic factors) integrated into operations in the coffee, coffeehouse, and similar businesses (“Threat Of New Entry (Weak ) - 1628 Words | Bartleby,” 11-Oct-20). Starbucks internal strengths: [Show More]

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