Clayton State University_DIGITAL MA 5111_Chapter 12 Quiz - Digital Marketing XLS Group 10 Fall Semester 2019-ALL ANSWERS CORRECT

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Quiz Submissions - Due Sept 19 - Chapter 12 Quiz Rodrick Smith (username: rsmith113) Attempt 1 Written: Sep 15, 2019 9:31 AM - Sep 15, 2019 9:42 AM Submission View Question 1 0 / 1 point Mobile ... marketing is only effective if conversions are occurring on mobile devices. Question 2 1 / 1 point Smaller screen sizes make scrolling more difficult on a mobile device than it is on a desktop. Question 3 1 / 1 point Consumers are less likely to fill out credit card and shipping information on a mobile device than they are on a desktop. Your quiz has been submitted successfully. a) True b) False a) True b) False Question 4 1 / 1 point According to Chapter 12 in the textbook, which of the following was not a reason that digital marketers initially believed mobile users were poor marketing targets? Question 5 1 / 1 point Which of the following is NOT a meaningful technical constraint due to mobile devices' smaller size relative to desktop computers from a digital marketing perspective? a) True b) False a) Mobile users were annoyed by location-based notifications. b) Mobile apps were often designed to induce fat-finger clicks. c) Websites were poorly optimized for mobile traffic. d) Mobile users preferred to make purchases from a desktop/laptop computer or in a physical store. a) smaller screen means more eye strain b) smaller screen means less precise clicking [Show More]

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