MARKETING TESTBANK ( contains multiple choice questions, true/false, short answer questions & essay questions CHAPTER 1 - 15) DOWNLOAD TO SCORE A ( UPDATED 2021 )

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Chapter 1 Introduction to Services Marketing Chapter 2 Customer Behavior in a Services Context hapter 3 Positioning Services in Competitive Markets Chapter 4 Developing Service Products: ... Core and Supplementary Elements Chapter 5 Distributing Service through Physical and Electronic Channels Chapter 6 Setting Prices and Implementing Revenue Management Chapter 7 Promoting Services and Educating Customers Chapter 8 Designing and Managing Service Processes Chapter 9 Balancing Demand against Productive Capacity Chapter 10 Crafting the Service Environment Chapter 11 Managing People for Service Advantage Chapter 12 Managing Relationships and Building Loyalty Chapter 13 Complaint Handling and Service Recovery Chapter 14 Improving Service Quality and Productivity Chapter 15 Organizing for Change Management and Service Leadership [Show More]

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