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Chapter 7—Survey Research TRUE/FALSE 1. The people who answer survey questions are called respondents. ANS: T PTS: 1 DIF: Easy REF: p. 152 OBJ: 07-1 NAT: AACSB Reflective Thinking| CB&E Mode... l Research| Blooms Knowledge 2. Some aspects of surveys may be qualitative. ANS: T PTS: 1 DIF: Moderate REF: p. 153 OBJ: 07-1 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 3. Surveys provide accurate means of assessing information about a population, but they are expensive and an inefficient means of doing so. ANS: F Surveys provide a quick, often inexpensive, efficient, and accurate means of assessing information about a population.PTS: 1 DIF: Hard REF: p. 153 OBJ: 07-2 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 4. Two major sources of survey error are random sampling error and nonrandom sampling error. ANS: F Two major sources of survey error are random sampling error and systematic error. PTS: 1 DIF: Moderate REF: p. 154 OBJ: 07-2 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 5. Systematic errors are nonsampling errors. ANS: T PTS: 1 DIF: Moderate REF: p. 154 OBJ: 07-2 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 6. A respondent error exists when the results of a sample show a persistent tendency to deviate in one direction from the true value of the population parameter.ANS: F This is a sample bias. PTS: 1 DIF: Moderate REF: p. 155 OBJ: 07-2 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 7. Two general categories of systematic error are Type I errors and Type II errors. ANS: F The two general categories of systematic error are respondent error and administrative error. PTS: 1 DIF: Moderate REF: p. 155 OBJ: 07-2 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 8. Nonresponse is a type of interviewer error. ANS: F Nonresponse is a type of respondent error. PTS: 1 DIF: Moderate REF: p. 155 OBJ: 07-2 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge9. The number of "no contacts" in survey research has been decreasing because of the increased use of technology that allows people to screen calls. ANS: F The number of no contacts in survey research has been increasing because of the proliferation of answering machines, mobile phones, and the growing use of caller ID to screen calls. PTS: 1 DIF: Moderate REF: p. 155 OBJ: 07-2 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 10.No contacts occur when people are unwilling to participate in the research. ANS: F This type of error is referred to as refusals. No contacts are potential respondents in the sense that they are members of the sampling frame but who do not receive the request to participate in the research. PTS: 1 DIF: Moderate REF: p. 155 OBJ: 07-2 NAT: AACSB Reflective Thinking| CB&EModel Research| Blooms Knowledge 11.Self-selection biases in survey research overrepresent indifferent responses and underrepresent extreme consumer positions. ANS: F Self-selection biases in survey research underrepresent indifferent responses and overrepresent extreme consumer positions. PTS: 1 DIF: Hard REF: p. 156 OBJ: 07-2 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 12.A response bias occurs when respondents tend to answer questions with a certain slant. ANS: T PTS: 1 DIF: Moderate REF: p. 156 OBJ: 07-2 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 13.The categories of response bias are mutually exclusive from one another. ANS: F These categories overlap and are not mutuallyexclusive. PTS: 1 DIF: Hard REF: p. 157 OBJ: 07-2 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 14.When a respondent exaggerates his income and education in an interview in order to make a favorable impression on the interviewer, this is an example of auspices bias. ANS: F This is social desirability bias. PTS: 1 DIF: Hard REF: p. 158 OBJ: 07-2 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Application 15.When an interviewer is not able to write fast enough to record the respondent’s answers verbatim, this is an example of interviewer error. ANS: T PTS: 1 DIF: Moderate REF: p. 159 OBJ: 07-2 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension16.Interactive survey approaches are those that allow spontaneous two-way interaction between the interviewer and the respondent. ANS: T PTS: 1 DIF: Moderate REF: p. 160 OBJ: 07-3 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Knowledge 17.An advantage of personal interviews is the opportunity for feedback. ANS: T PTS: 1 DIF: Easy REF: p. 161 OBJ: 07-4 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 18.The personal interview is especially useful for obtaining unstructured information. ANS: T PTS: 1 DIF: Hard REF: p. 161 OBJ: 07-4 NAT: AACSB Reflective Thinking| CB&E Model Research| Blooms Comprehension 19.The interaction between an interviewer and arespondent increases the chances that the respondent will answer all of the survey questions over what would be likely to occur in a mail survey [Show More]

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