Business Administration > Dissertation > How Does the Luxury Brands Marketing Activity Relate To Consumer Group Motivation in the First-Tier  (All)

How Does the Luxury Brands Marketing Activity Relate To Consumer Group Motivation in the First-Tier Cities. Graded A

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Chinese Luxury Consumers: Motivation, Attitude, and Behavior. Journal of Promotion Management, 345-357. Retrieved from https://www.researchgate.net/publication/233127955_Chinese_Luxury_Consumers_Motivation_Attitude_and_Behavior Warner, M. & Lee, G. O., (2006). Unemployment in China: Economy, Human Resources and Labour Markets. s.l.:Routledge. Wilhelm, M.M., Blome, C., Bhakoo, V. and Paulraj, A., 2016. Sustainability in multi-tier supply chains: Understanding the double agency role of the first-tier supplier. Journal of Operations Management, 41, pp.42-60. Willett, M. (2015, March 23). Pyramid of luxury brands. Retrieved May 10, 2015, from Business Insider UK: http://uk.businessinsider.com/pyramid-of-luxury-brands-2015-3?r=US Wu, B. and Yang, W., 2018. What do Chinese consumers want? A value framework for luxury hotels in China. International Journal of Contemporary Hospitality Management, 30(4), pp.2037-2055. Ye, Y. and Lau, K.H., 2018. 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