Does Social Media influencer affect consumer purchasing decisions? A study on YouTube endorsement in beauty? LATEST 2021/2022

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Social media is now on the frontline in the marketing of goods and services in the business industry. This has mainly been promoted by the advancement of technology which has now made the world a gl o... bal village. Due to this advancement in technology, marketing has become far much easier because the laid out information can reach many people at once. The sea change is generating a new generation of consumers, a huge group of young females who utilize beauty content, resolutely search for details about products they desire, the urge to try out new brands and desire great scores. Increasingly, brands are responding by launching newness at great speed, strengthening relationships with social media stars, developing trends and hastening the speed of their marketing efforts. With social media fueling desire for products, it’s a kill-or-be-killed environment in the beauty industry, and the kills can be instant and very, very big. [Show More]

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