Marketing > TEST BANK > TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Ed (All)

TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A. Shimp, J. Craig Andrews (Complete Download) . All Chapters 1- 23

Document Content and Description Below

TEST BANK for Advertising Promotion and Other Aspects of Integrated Marketing Communications, 9th Edition, Terence A. Shimp, J. Craig Andrews PART I: THE PRACTICE AND ENVIRONMENT OF INTEGRATED MARKETI... NG COMMUNICATIONS (I.M.C.). 1. An Overview of Integrated Marketing Communications. 2. Enhancing Brand Equity and Accountability. 3. Brand Adoption, Brand Naming and Intellectual Property Issues. 4. Environmental, Regulatory and Ethical Issues. PART II: FUNDAMENTAL I.M.C. PLANNING BACKGROUND AND DECISIONS. 5. Segmentation and Targeting in I.M.C. 6. The Communications Process and Consumer Behavior. 7. The Role of Persuasion in I.M.C. 8. I.M.C. Objective Setting and Budgeting. PART III: ADVERTISING MANAGEMENT AND NEW MEDIA CHOICES. 9. An Overview of Advertising Management. 10. Effective and Creative Ad Messages. 11. Endorsers and Message Appeals in Advertising. 12. Traditional Ad Media. 13. Online Advertising. 14. Social Media. 15. Direct Advertising and Other Media. 16. Media Planning and Analysis. 17. Measuring Ad Message Effectiveness. PART IV: SALES PROMOTION MANAGEMENT. 18. Sales Promotion Overview and the Role of Trade Promotion. 19. Consumer Sales Promotion: Sampling and Couponing. 20. Consumer Sales Promotion: Premiums and other Promotions. PART V: OTHER I.M.C. TOOLS. 21. Public Relations, Buzz Marketing, and Sponsorships. 22. Packaging, POP Communications, and Signage. 23. Personal Selling. [Show More]

Last updated: 1 year ago

Preview 1 out of 2 pages

Add to cart

Instant download

We Accept:

We Accept
document-preview

Buy this document to get the full access instantly

Instant Download Access after purchase

Add to cart

Instant download

We Accept:

We Accept

Reviews( 0 )

$19.50

Add to cart

We Accept:

We Accept

Instant download

Can't find what you want? Try our AI powered Search

OR

REQUEST DOCUMENT
164
0

Document information


Connected school, study & course


About the document


Uploaded On

Aug 04, 2021

Number of pages

2

Written in

Seller


seller-icon
TESTBANKS

Member since 3 years

574 Documents Sold


Additional information

This document has been written for:

Uploaded

Aug 04, 2021

Downloads

 0

Views

 164

Document Keyword Tags

Recommended For You

Get more on TEST BANK »

$19.50
What is Browsegrades

In Browsegrades, a student can earn by offering help to other student. Students can help other students with materials by upploading their notes and earn money.

We are here to help

We're available through e-mail, Twitter, Facebook, and live chat.
 FAQ
 Questions? Leave a message!

Follow us on
 Twitter

Copyright © Browsegrades · High quality services·