Voyager Study Abroad Prelim Report

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Voyager Study Abroad X-Culture: Market Expansion Challenge Preliminary Draft Kathleen McDonald, Christen Harris, Marlon Horsford, Antoine Legrand, Jingya Zhu(Nina) Team: 36 Due: November 25th, 2... 016 1Table of Contents: Section 1 Industry Overview Service Providers Consumers and Decision Makers VSA Main Products VSA Prices Section 2 Research Method Sample Size and Characteristics Characteristics: Students Characteristics: Administrator Summary of the Results Appendices Student’s survey Student: results Administrator survey Administrators: Result Section 3 Comparison with Competition Section 4 Market Selection and Analysis Section 5 Ways to Reach the Customers or Distributors in the Suggested Market Advertising Online 2YouTube Website Awareness Social Media Professional Mailing list Advertising in Television Reaching Administrators: Section 6 Pricing Section 7 Promotion and Marketing 3SECTION 1 Industry Overview According to the Student Travel Planning Guide, “Student travel is quickly becoming a $320 billion dollar industry by 2020” (The Dean, 2015), which leaves opportunity for VSA growth. To meet the challenges of this growing industry, there are some areas to focus on to keep up with the demand and to be a real competitor in the industry. For starters, we all know that the main spotlight for students, and/or their parents, is going to be on cost, which is where the main focus has been up until now. As an industry the main goal and selling point has to be able to highlight why their programs are better than others, no matter what the cost is. Performing a SWOT analysis will be crucial in determining where Voyager can grow and become a real threat to other competitors. 4Service Providers Universities & Colleges: Many Post-secondary institutions offer their own study abroad program or they partner with other providers. Program Service Providers: There are many Study Abroad programs available to students, including;  Voyager Study Abroad: They offer 3 main services, Voyager Europe, Voyager Spain and Voyager Cruise, with multiple different classes to choose from. The classes range from: o New Europe o Art in Society o Intercultural Communication o International Business o Global Marketing Management o Spanish for the Professions o Culture of Spain  CIEE- Study Abroad (CIEE, 2016): is a non-profit, non-governmental organization that offers 260 study abroad programs in 65 cities and 45 different countries. Their programs are divided up by Summer Programs, Global Institutions, Regions, and by Discipline, giving students more tailored options to fit their requirements and needs. They also provide multiple scholarships to their students.  StudyAbroad.com (CIS, 2016): They offer multiple areas for students to study abroad, such as: o Volunteering Abroad o Study Abroad [Show More]

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