Case study; Trader Joe Analysis

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Understanding the environment within which a business operates can help in the creation of a powerful business strategy to beat the competition. Strategy involves carrying out a close analysis of the ... internal or external factors which can help or hinder the success of the business (Rothaermeel, 2019). Strategic management is the integrated system of managing which combines analysis, formulation, and implementation with the aim of achieving a competitive advantage. Trader Joe’s is a grocery store which started in 1967. Overtime the business has grown to become a game changer in their supermarket industry with more than 400 stores selling organic foods. The company is headquartered in Morovia, California. Conducting a SWOT analysis will help understand the business environment which will guide the formulation of the next course of action and recommendations for the business. [Show More]

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