Case Study; McDonalds

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Critically analyse the key competitive challenges that are facing McDonald’s in the fast food market. 2. Identify the strategic options available to McDonald’s in responding to these competitiv... e challenges. 3. Choose one of the options from (2 above) and critically evaluate the marketing challenges the company will face in implementing your chosen strategy. NB: You may utilise additional external information in support of your answers to the assignment. These must be appropriately sourced and referenced as required by the Harvard referencing system. [Show More]

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