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Art Piece Development Using Top Down and Bottom up Approach

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The typical environment today contains so much information that we cannot process at one time (Polan and Roger). That means the choices and actions that we undertake depend on attention to direct limi... ted resources towards a set of relevant items. In most cases, different factors determine the choice of something by an individual. External factors inform choice in a bottom-up approach, while internal factors inform choice for something in the top-down approach. Theuwee (3) writes that current goals that individuals have also determine choice in a top down whereas in the bottom up approach physical characteristics in the item can change the user's perception. A person looking for a dress could have their attention drawn to it by bright colors, therefore, making them choose the dress even if they did not want to purchase it. [Show More]

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