marktgstart w6 milestone2.docx CRN203 Milestone 2 Marketing Strategies- 202130- CRN203

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marktgstart w6 milestone2.docx CRN203 Milestone 2 Marketing Strategies- 202130- CRN203 New England College Introduction Coca-Cola uses major growth strategies which helps to give it a competitiv... e advantage. The Coca-Cola product was developed by researcher and researcher John Pemberton, and is hence a well-designed product produced in the new mass market, a technology known as diversification. (Griffin, 2019). As the company grew they used product development as their main plan and they established the first interests. The Coca-Cola brand has exploded worldwide through established markets as a growth strategy. Coca-Cola companies around the world currently list and buy under 500 brand names. The increase in shares in the Coca-Cola market is a scheme to increase market penetration. As to keep the goal of the company in perspective, the company does the business in a different way and is not at all similar from its competitors. Strategies implemented to reach the goals contains four recommended marketing mix strategies to change product positions, pricing, distribution and promotion strategies, maximizing response to need and tapping available opportunities (Peter & Donnelly, 2019). And control is through formal control; Output control, process control and marketing audit and informal control (Griffin, 2019). The analysis draws that the company can increase its sales and manage its position in the market as leader by using applicable strategies to respond to market changes that provide opportunities t. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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