OCR A Level Business H431/03 The global business environment. QUESTION PAPER AND MARKING SCHEME. RATED A+ LATEST 2022

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Answer all the questions. 1 State two financial objectives that an organisation such as Nike might have for the coming year. 1 .......................................................................... ................................................................................ 2 ....................................................................................................................................................... [2] 2 Explain two factors which enable Nike to be a globalised business. 1 ....................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... 2 ....................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... [4] 3 © OCR 2021 Turn over 3* Evaluate the extent to which Nike’s marketing strategy is likely to be affected by external influences. 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.......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... 4 (a) With reference to Tables 1 & 2, calculate the advertising elasticity of demand from 2014 to 2018. ................................................................................................................................................... ................................................................................................................................................... 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Answer .......................................................... [3] (b) Explain what Tables 1 & 2 show about the success of Nike’s advertising expenditure. ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... .............................................................................................................................................. [2] 7 © OCR 2021 Turn over 5 Analyse one reason why Nike might want to have an ethical human resources strategy. .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... .......................................................................................................................................................... ..................................................................................................................................................... [6] 8 © OCR 2021 6 ‘Its products are made in 42 countries at 567 independent factories’. (Lines 47–48) Discuss why Nike might choose to outsource in this way. 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.......................................................................................................................................................... 10 © OCR 2021 7 Sportmania is a new online sportswear retailer located in Bulgaria. It is planning its stock levels of Nike training shoes and is deciding on how many of each shoe size to order. The management at Sportmania believe the demand for training shoe sizes to have a normal distribution. (a) Explain what is meant by a ‘normal distribution’. ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... .............................................................................................................................................. [2] (b) The management at Sportmania commissioned a survey of shoe sizes from a sample of 60 teenagers. Table 4 shows the frequency of each shoe size (European shoe sizes). Shoe sizes of 60 teenagers and their frequencies Shoe size 37 38 39 40 41 42 43 44 Frequency 2 5 9 13 17 10 3 1 Size – mean –3.4 –2.4 –1.4 –0.4 0.6 1.6 2.6 3.6 (Size – mean)2 11.6 5.8 2.0 0.2 0.4 2.6 6.8 13.0 Frequency × (size – mean)2 23.2 29.0 18.0 2.6 6.8 26.0 20.4 13.0 Table 4 The mean is 40.4. Calculate the standard deviation. You must show your workings. ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... Answer .......................................................... [3] 11 © OCR 2021 Turn over (c) Sportmania operates out of a large warehouse on the edge of Sofia, Bulgaria’s capital city, and is located near some similar online sports retailers’ warehouses. There is considerable demand for staff trained in logistics and distribution management among these firms and they are all beginning to see the benefits of investing in various distribution and warehouse technologies. Analyse how two external economies of scale may benefit Sportmania. 1 ................................................................................................................................................ ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... 2 ................................................................................................................................................ ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... [6] 12 © OCR 2021 (d) Sportmania’s Finance Director has been analysing sales of football boots in Sofia (see Table 5). Sales of football boots in Sofia (2012–2020) Year Sales (pairs) ‘000s 3-period moving average ‘000s 2012 46 2013 32 45 2014 57 42.67 2015 39 48.67 2016 50 44 2017 43 51.67 2018 62 49.67 2019 44 54.67 2020 58 2021 Unknown 2022 Unknown Table 5 The Finance Director has noticed that football boot sales rise when there is a World Cup. The last two World Cups were in 2014 and 2018. In predicting sales for the next World Cup in 2022, the Finance Director will use previous World Cup years to make a ‘cyclical’ adjustment to his predicted data. Calculate the average ‘World Cup’ cyclical variation. ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... ................................................................................................................................................... Answer .......................................................... [2] 13 © OCR 2021 Turn over 8* Evaluate the extent to which Nike can be considered as successful. 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