Common Case Analysis: Cracking the Code at Coconut Calendar

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Strengths Regnier, the founder of the Coconut Calendar, had a strong background of programing and graphic design. She also had an open mindset of developing the firm. She concentrated on improving ... customer satisfaction and internal workflow. Besides, the company had the ability to customize its services but after the market research, the company shift to enterprise platform. In addition, the company also expanded the functionality of the product such as data management, analytics, and reporting. Another strength of the company is employee loyalty because there were less competitors in Saskatoon. Weaknesses The company’s scale is not large enough to be self-sustain. Google and other research engines offered paid search spots for companies that paid more. It led to the difficulty of entering the U.S market since there were a lot of large competitors. Opportunities There were a few scheduling software platforms in the United States. They often offered limited function and the software was difficult to use. In addition, Coconut Calendar has the opportunity to develop in Canada’s market with the relationship with TELUS, one of the largest telecommunications companies in Canada. Regnier also had the chance to involve in the Neal Dempsey’s intensive mentorship program where she could learn more about venture capital funding and investment. At the end, she was the only one who received an offer of venture capital funding from Dempsey. Cooperate clients desired to create a fixed fee contract for a number of users with customized products. In addition, Regnier also realized that her competitors often offer one to one business and ignored the delivering enterprise software that can be used by multiple departments, locations, and time zones. With the changes in government regulation of Canada and the struggles of small to large credit unions in technologies, Coconut Calendar had the opportunity to increase sales. Additionally, there are 6000 credit unions in the U.S (10 times more than Canada) making it a promising market for Coconut Calendar. Banking culture in the U.S expect that there will be an instant serve for walk-in customers. Therefore, a software that helped manage walk-in more efficient was demanded. The research from Coconut Calendar realized that the small banks in the U.S were also appointment-driven, lacking technology, and looking for ways to differentiate themselves. Threads Many large corporations issued terms that brought disadvantages to Coconut Calendar such as the ability to use the product indefinitely without recurring costs or unlimited access for any employee within the [Show More]

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