U26197 International Marketing ASSIGNMENT DRAFT For this assignment, I have selected apparel sector of PRIMARK, which is one of the affordable retail outlets, to enter into the mark of India. My r... eport will focus on how the apparel sector of Primark should enter into India as it is not currently active in and will propose appropriate strategies to their products or marketing to compliment the Indian culture. PRIMARK is known as the affordable retail outlet of the world which began its operation in 1969 from Dublin, Ireland. The company is a subsidiary of the British food processing and retail firm, known as ABF. The founder, Arthur Ryan, played an important part in achieving profitability by reproducing the cat walk fashion in affordable rates. Primark has a huge category of products which include women and men apparel, kid’s clothing, homeware, accessories, shoes, cosmetics and confectionary products. The core competency of the company is that they sell apparel at rates in cheaper rates. Currently, Primark owns more than 390 stores in 12 countries. The recent achievement led the company as one of the leading apparel company of UK (Sabanoglu, 2019). Currently, Primark does not have any retail outlet in Asia, hence, expanding into Asian market and that too in India, [Show More]
Last updated: 1 year ago
Preview 1 out of 3 pages
Connected school, study & course
About the document
Uploaded On
Oct 21, 2022
Number of pages
3
Written in
This document has been written for:
Uploaded
Oct 21, 2022
Downloads
0
Views
44
In Browsegrades, a student can earn by offering help to other student. Students can help other students with materials by upploading their notes and earn money.
We're available through e-mail, Twitter, Facebook, and live chat.
FAQ
Questions? Leave a message!
Copyright © Browsegrades · High quality services·