Entrepreneurship The Art, Science, and Process for Success, 4th Edition, By Charles Bamford, Garry Bruton (eBook PDF)

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Cover page Title page Copyright page Dedication About The Authors Brief Table of Contents Preface Acknowledgments Key Text Features Connect Connect Instructor Library Course Design and Deli... very Table of Contents PART 1: Laying the Groundwork for Your Business Chapter 1. THE TWENTY-FIRST-CENTURY ENTREPRENEUR Why Start a Business? A Brief History of Entrepreneurial Businesses in the United States Who Are Entrepreneurial Business Owners Today? How Does Society Benefit? Entrepreneurship Around the World What Is an Entrepreneurial Business? Summary Key Terms Review Questions Individual Exercises Group Exercises Endnotes Chapter 2. INDIVIDUAL LEADERSHIP AND ENTREPRENEURIAL START-UPS Founders Are the Reason Why Entrepreneurial Businesses Work So Well Evaluating Your Entrepreneurial Orientation Triggers for Starting a Business Supports Form a Business Doing What You Like Summary Key Terms Review Questions Business Plan Development Questions Individual Exercises Group Exercises Endnotes Chapter 3. BUSINESS IDEA GENERATION AND INITIAL EVALUATION Generating Business Ideas Opportunity Identification Choosing a Business Summary Key Terms Review Questions Business Plan Development Questions Individual Exercises Group Exercises Endnotes PART 2: Due Diligence on the Business Idea Chapter 4. EXTERNAL ANALYSIS Defining Your Industry Defining Your Customers Developing the Information for the External Analysis of Competitors Developing a Competitive Map Additional Issues for External Analysis Competitive Advantage Summary Key Terms Review Questions Business Plan Development Questions Individual Exercises Group Exercises Endnotes Chapter 5. BUSINESS MISSION AND STRATEGY Mission Statements Sustainable Competitive Advantage Step 1: Develop a List of the Business’s Assets and Capabilities Step 2: Split the List into Standard Expectations and Potential Competitive Advantages Step 3: Evaluate the Competitiveness of Unique Resources or Capabilities Strategy Summary Key Terms Review Questions Business Plan Development Questions Individual Exercises Group Exercises Endnotes PART 3: Establishing a Financial Foundation Chapter 6. ANALYZING CASH FLOW AND OTHER FINANCIAL INFORMATION Importance of Cash Flow Analysis Developing Cash Flow Statements and Budgets Other Financial Tools Summary Key Terms Review Questions Business Plan Development Questions Individual Exercises Group Exercises Endnotes Chapter 7. FINANCING AND ACCOUNTING Key Financial Issues Involved with Starting a Business Basics of Funding a Business Importance of Proper Accounting When Starting a Business Summary Key Terms Review Questions Business Plan Development Questions Individual Exercises Group Exercises Endnotes Chapter 8. BUSINESS and FINANCIAL ANALYSIS Hypothesis-Driven Analysis Importance of a Solid Financial Foundation in an Entrepreneurial Business Techniques for Measuring Performance Ratio Analysis Deviation Analysis Sensitivity Analysis Use of Short Surveys in Business Importance of Having a Measurement Focus Summary Key Terms Review Questions Business Plan Development Questions Individual Exercises Group Exercises Endnotes PART 4: Building the Business Chapter 9. LEGAL ISSUES WITH A NEW BUSINESS Various Legal Forms of Business to Determine the Best Design for a Proposed New Business Basics of Contracts Role of Leases in the Legal Formation of the New Business How Laws, Rules, and Regulations Benefit New Businesses Importance of Copyrights, Trademarks, and Patents to a New Business Role That Insurance Plays in the Risk Portfolio of the New Business How to Develop an Effective Board of Advisors and Board of Directors Summary Key Terms Review Questions Business Plan Development Questions Individual Exercises Group Exercises Endnotes Chapter 10. HUMAN RESOURCES MANAGEMENT The Elements of Human Resources The Process of Hiring Employees The Means for Retaining Employees The Pertinent Aspects of Employee Performance Management and Termination Broad Coverage Regulations and Laws The Unique Aspects of Human Resources Within a Family Business Summary Key Terms Review Questions Business Plan Development Questions Individual Exercises Group Exercises Endnotes Chapter 11. MARKETING Basics of a Marketing Plan How to Develop a Pricing Model The Various Types of Promotion Available to a New Business The Methods for Sales Management Summary Key Terms Review Questions Business Plan Development Questions Individual Exercises Group Exercises Endnotes Chapter 12. ESTABLISHING OPERATIONS The Use of a Critical Path Chart How Location Can Be Used as a Competitive Advantage Important Issues in the Financing Considerations of New Firms Various Methods with Which a New Firm Establishes Legitimacy in the Market The Importance of Production Management in Start-Up Ventures How Production Charting Is Accomplished The Importance of Quality as a Competitive Tool The Type and Condition of Equipment Needed at Start-Up How Timing Is a Competitive Advantage Issues Related to Time Management in Starting a New Business Summary Key Terms Review Questions Business Plan Development Questions Individual Exercises Group Exercises Endnotes PART 5: Important Issues for Entrepreneurs Chapter 13. EXIT/HARVEST/TURNAROUND Need for Developing an Exit or Harvest Plan and the Ideal Timing for That Plan Steps for Selling a Business Turnaround and Business in Decline Implications and Issues Involved in Closing a Business Summary Key Terms Review Questions Business Plan Development Questions Individual Exercises Group Exercises Endnotes Chapter 14. FRANCHISING AND PURCHASING AN EXISTING BUSINESS The Elements of Franchising The Process of Buying a Franchise The Process for Buying an Existing Business Summary Key Terms Review Questions Individual Exercises Group Exercises Endnotes PART 6: MiniCases Appendix Glossary Case Index Subject Index [Show More]

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