Case Study - KidMedics

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Case Study - KidMedics Case Study - KidMedics <Enter Your Response - Mention 2 channels for each> 1. Paid: 1. Quora. 2.Google Adwords. 3.Twitter. 2. Owned: 1. Email marketing campaigns such ... as company newsletters. 2. Social media posts and blog including Facebook, Instagram and Twitter. 3. KidMedics official website and kidMedics aap. 3. Earned: 1. Product reviews on YouTube, social media, or blogs. 2. Media coverage of products, services, brand, or events Identify different paid, owned and earned channels to meet the objective (2 channels each). 1 Mention any four paid channels and identify ad formats and the campaign ideas on each. 2 Channel 1 Facebook Instagram Channel 2 Twitter Channel 3 Quora Channel 4 Google Adword (SEM) Ad format for Channel 1 Carousel ads; showcase up to ten images or videos in a single ad, each with its own link. Ad format for Channel 2 Twitter app cards using video, which open an app’s page on Google Play or App Store upon clicking Ad format for Channel 3 Image ad Ad format for Channel 4 App promotion ads. Drive app downloads and engagement with app promotion ads. Campaign for Channel 1 Awareness : Brand Awareness Campaign for Channel 2 Consideration: App install Campaign for Channel 3 App install campaign objective Campaign for Channel 4 App campaing: app promotion Note: You can use two paid channels from the ones you mentioned in the previous question 3 <Enter Your Response> 1. Awareness: Since it is Start up budget for awareness can be 40% • making potential customers aware of business, its brand, and products or services.. • Boosting social media reach. • Get more content shares. • Increase ad impressions. Engagement: Budget for engagement can be 30% That can be broken out any number of ways, including post Likes, Shares and Comments, as well as the overall sentiment of the interactions (positive, negative, indifferent). These will give a sense of what the overall interest-level of campaign was, with higher engagement metrics usually indicating relevant, enticing ad content and messaging. Conversions: Budget for conversion can be 30% • To encourage audience on installation of the app • Customer acquisition cost; convincing a potential customer to buy a product or service. By installing app. Allocate your budget (in %) between awareness, engagement & conversions. Mention your reason for the same. Note: You can allocate a range of % among awareness, engagement and conversions 5 Awareness: • The base unit for any campaign, Impressions measure how many times campaign creative was seen. For Facebook ad or a banner ad, Impressions gives a sense of the overall exposure of campaign. Higher Impressions are particularly important in an Awareness-phase campaign, where primary goal is generating interest and knowledge of brand. The Cost Per 1,000 Impressions (CPM) metric gives you a sense of how expensive or inexpensive those eyeballs were. • Engagement is a great KPI to measure. That can be broken out any number of ways, including post Likes, Shares and Comments, as well as the overall sentiment of the interactions (positive, negative, indifferent). These will give a sense of what the overall interest-level of campaign was, with higher engagement metrics usually indicating relevant, enticing ad content and messaging. (b) Consideration •Click through rate looking at how many people actually clicked ad once it appeared in their social media timeline or YouTube or quora ads are being served. This gives an idea of how compelling creative messaging and visuals are, and which versions of creative perhaps resonated best with audience •Bounce Rate This measures the percentage of people who visited Download page or landing page and left without interacting with the page. (c) Purchase •Procurement KPIs are measured across supply categories, buyer segments, and more. This metric will help businesses ensure whether suppliers are delivering what was ordered and if it was delivered at the right time. •Vendor performance management refers to the monitoring and analyzing of the reliability, quality, and performance of company’s vendors. Monitoring vendors can helpcompany boost efficiency and profits, reduce stock levels and inventory costs, and improve (both internal and external) customer satisfaction. (d) Delight •NPS(Net promoter score) is a short and simple way for measuring customer feedback. With only two questions that refers to a concept and strategy, it provides a crucial insight as to how customers feel about your brand. •Customer Lifetime Value (CLV) predicts the net profit attributed to the entire future relationship with a customer. CLV can either be calculated as a business value that customer brings during the whole time of the relationship with a company or as a value over a defined period of time. Assign KPIs to measure the performance of your campaign. <Enter Your Response> 1. Listing the most relevant tasks for users that they can solve with application. Every user downloads an app in hopes it will satisfy some of their needs. So it’s crucial to explain user’s goal, a physical activity tracker like Fitbit, Diet tracker can work for app to help during the on boarding process. 2.Suggestions on on call doctors, yoga instructor and diet titian. number of user following them with the help of app and their reviews. Time management feature like when to start yoga, what time to eat with calories intake and notification for same 3. Communication plays a critical role in customer relationships. users already receive welcome messages, letters of gratitude, and product updates from company. Kidmedics can go a step further and make this communication more personal with push notifications. These notifications are triggered based on the behavior of users and automatically provide them with a personalized experience. If a new doesn’t show any sign of activity after downloading app or performing certain actions, we can set up a push notification that will prompt them to come back to the app. For example: making them aware of community and personalized care given to them with respect to Diet to follow yoga to do and time management features and people review. Create an engagement strategy to reduce the uninstall rate. ThiThank You! [Show More]

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