SBE-330 Week 4 Case Study 2: The fundamentals of Philips were laid - Graded An A+

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SBE-330 Week 4 Case Study 2: The fundamentals of Philips were laid The fundamentals of Philips were laid in 1891 when Gerard Philips and his father Frederik Philips established Philips & Co. in E... indhoven, the Netherlands. Gerard's Brother Anton Philips strengthened the young company and was proved to be a great commercial ability and within some years Philips belonged to the leading producers of light bulbs in the entire world. Inspired by the Industrial Revolution in Europe, Philips’ first research laboratory was established in 1914 and the company was in progress of introducing its first innovations in the x-ray and radio technology. Over the years, the list of inventions has only been increasing to include many breakthroughs that have sustained to enhance people’s everyday lives. Philips began by building carbon-filament lamps and, by the turn of the century, was one of the leading producers in Europe. As development in new lighting technologies fueled a sound program of expansion, in 1914 it established a research laboratory to study physical and chemical phenomena and encourage product innovation. In the year 1918, Philips introduced a medical X-ray tube. This marked the beginning of the diversification of the company’s product variety and the minute when it began to defend its innovations with patents in areas stretching from X-ray radiation to radio reception. The 1990s was a decade of important change for Philips. The company approved out a major restructuring program to return it to a healthy footing, simplifying its structure and dipping the number of business areas. Some of the businesses continued performing fine and by 1995, Philips had sold 300 million Philishave electric shavers. Building on the victory of its Compact Disc technology, in 1997 Philips cooperated with Sony to bring in another innovation that became the greatest growing home electronics product in history: the DVD. Moving into the 21st century, Philips continued to modify and grow. Long aware that for several people Philips was no more than a consumer electronics producer, the company started projecting a new icon that better reflected its products in the areas of Healthcare, Lifestyle and Technology. In the year 2004 Philips unveiled its fresh brand promise of “sense and simplicity”. Underlined by a considerable advertising campaign, the company confirmed its commitment to offering consumers products that are superior, easy to use and designed to meet their needs. [Show More]

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