The Vanca Timothy Lui University of Waterloo - MARKETING MKTG

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The Vanca – Timothy Lui (GMBA A2) 1. How successful has the Vanca been in the online retailing space in terms of conversions? Identify the reasons behind it's poor conversion rate. 2. What traf... fic building strategies has The Vanca adopted? Is traffic building enough? 3. What role has web analytics played in enhancing the overall customer experience? How can the customer journey be mapped? 4. What are the key imperatives for building a brand in the digital world? 5. How can The Vanca brand become part of the initial consideration set of consumers (top of mind)? 6. What should be the key focus areas for The Vanca's new DMM? [Show More]

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