Individual Assignment 3: What is the Rationale for Investing in a New BrewPub. The Presentation.

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STUDENT NAME: ______________________________ Submission Day: ________ Individual Assignment 3: What is the Rationale for Investing in a New BrewPub? Possible Points: 20 Due Date: Week 6... Day 7 at 11:59pm ET Task 3-0: Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices. Recommended length of the main body of Part 1 (without the preparatory and appended parts): 8-10 pages APA format. (max 1 points) Task 3-1: Based on the business simulation 'Strategies and Decision Support in Organizations' and the business running case, define and present the overall goals and objectives from the business owner point of view. (max 2 points) Task 3-2: Formulate your preparation for a decision making based on a research of the following areas of study -- Marketing Management and another selected by the student functional area. (max 4 points) Task 3-3: For each one of the functional areas apply one or more from the introduced and discussed in this course decision support tools (e.g. Decision Tree Analysis, Sensitivity Analysis, SWOT Analysis, PESTEL Analysis, Break-Even Point Analysis, What-If-Analysis, Optimization Analysis, Risk Analysis, others). (max 4 points) Task 3-4: Evaluate the output parameters of the performed simulation cycles and explain which cycle is offering the best business parameters for the proposed new project, and why. (max 4 points) Task 3-5: Summarize the results from the study and formulate the decision strategy that the business owner should follow if he/she decides to invest in the new project. (max 3 points) Task 3-6: Prepare an Executive Summary. (max 2 points) Please also see the tutorials for this assignment in the A3 Business Running Case and Business Simulation section of Required Tutorials. Need Help? • If you have any questions or comments regarding this assignment, please contact your facilitator or instructor via the discussion boards or directly via email. • Instructions on how to access and upload assignments are available via the Help link in the left-hand course menu # CONTENT RECOMMENDED PAGES 0.1 Cover Page 0.2 Table of Contents Executive Summary 1 page 1 Introduction 1.1 Problem Statement 2 pages 1.2 Overall Goals and Objectives of the Report 1.3 Structure of the Report 2 Managerial Decision Process for Selected Functional Areas 2.0 Methodology for Analysis of a Functional Area 2.1 First Functional Area: Marketing Management 2.2 Second Functional Area: ____________________________ 3 Application of Decision Support Tools per Functional Areas 3 pages 3.0 Methodology for Applying Decision Tools per Cycles 3.1 First Functional Area: Marketing Management 3.1.1 Decision Tools (Applied Before Entering Assumptions) 3.1.2 Decision Tools (Applied After the Submission of a Cycle) 3.2 Second Functional Area: ___________________________ 3.2.1 Decision Tools (Applied Before Entering Assumptions) 3.2.2 Decision Tools (Applied After the Submission of a Cycle) 4 Evaluate the output parameters of the performed simulation cycles and explain which cycle is offering the best business parameters for the proposed new project, and why. 3 pages 5 Summarize the results from the study and formulate the decision strategy that the business owner should follow if he/she decides to invest in the new project. 1 page REFERENCES APPENDICES: Appx 3-2-1: Last Decision Cycle (Excel File v401) Appx 3-2-2: Financial Statements (Excel File, Last D-Cycle) Appx 3-2-3: Application of Decision Tool #?? (applied outside v401) Appx 3-2-4: Application of Decision Tool #?? (applied outside v401) Appx 3-2-5: Application of Decision Tool #?? (applied outside v401) Appx 3-2-6: Others??? [Show More]

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