MGT704 Title: Global Business Management: Starbucks Operation as A foreign Enterprise in China. No Plagiarism. (9 Pages)

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CROSS-BORDER STRATEGY REPORT Course Coordinator: Dr Wayne GrahamThe task The purpose: This task provides an opportunity for you to identify and analyse an example of how a firm has responded to glo... bal pressures in competing internationally, allowing you to apply concepts from the course. The product: Analysis of a cross-border strategy: Analyse the performance of a firm competing in a foreign market using theory to support your argument (i.e. the resource-based view, marketbased view etc).The task (cont’d) The format: This should be prepared as a report of 2000 words. The task is to be completed as individuals. The criteria: (i) Quality of analysis through knowledge and application of relevant frameworks and concepts, (ii) Level of demonstrated understanding of key issues, interrelationships and implications, (iii) Quality of argument including data to support arguments, and, (iv) Communication and presentationSummary • Business Report –Refer to Summers & Smith (2014) Chapter 3 (see link provided) –Cover sheet and Letter of transmittal are not required • 2,000 words • Due Friday week 7 at 11.59pm • 40% of total marksSummary (cont’d) • Choose a company with accessible information (e.g. listed on ASX or equivalent) • Apply theoretical frameworks from weeks 1 to 5 –These frameworks will form the basis of the structure in the body of your report • Harvard referencing – see resources in the ‘Assessment’ folder (Task 1) in BlackboardSee Summers and Smith (2014) Chapter 3 Available at: https://ebookcentral.proquest.com/lib/usc/reader.action?docID=4813164&ppg=59 [Show More]

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