The valuation and Financing of Lady M Confections Case 3. Lady M Confectionaries

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NAME MATRIC CARD NAJWA ATHIRAH BINTI AZRIN A14HA0205 EMILY ONG HUI LEE A13HA0023 AIN SHAFIKA BINTI HASBI A14HA0198 HAIYUSNIZA BINTI HAIRI A14HA0274 MOHAMAD ZAKRI BIN KARIM A13HA0057 ANIS AFFIQAH... BINTI MOHAMAD NOR A14HA0271 SUMMARY • Lady M Confections is a cake wholesale business company. • Founded in May 2001. • Open their second bakery in 2012 in The Plaza Food Hall in New York City. • Sold cakes to upscale restaurants and luxury hotels in New York City. • Opened a third shop in New York City and one in Los Angeles. • Had licensed in both Singapore and South Korea. • Signature dessert are called as ‘Mille Crepe’ SUMMARY • Featured in Oprah Magazine twice in one year and attracted the attention of many celebrities. • Investors want expand the Lady M brand to Asia and the Middle East. • Offered $10M dollars line of credit in exchange for an equity stake in the company. • Exclusive franchising rights in China. • Romaniszyn consider to opening a new boutique in the new World Trade Center. • Annual rent for that location was $310,600. • Decide to choose whether World Trade Center location or Chinese investor’s offer. • In terms of breakeven analysis, profit and all related to the growth and benefits of the company. CONSIDERATIONS TO OPEN NEW BOUTIQUE AT WORLD TRADE CENTER IN NEW YORK. ANY CAKE WOULD LADY M NEED TO SELL IN A YEAR INTO BREAK EVEN? 23,600 CAKE PER YEAR DOES THE NUMBER SEEM FEASIBLE? [Show More]

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