DOC600_Module_4_CASE.docx Trident University Module 4 Case Business Research Process DO

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DOC600_Module_4_CASE.docx Trident University Module 4 Case Business Research Process DOC600 Introduction to Doctoral Studies and Research Methods in Business Overview of Methods in Business Resear... ch Understanding qualitative research methods and understanding the qualitative data collection techniques and approaches are codependent of each other. Could you imagine having a book with no words inside? Exactly, the relationship between the methods and techniques are essential to the overall concept and intent of qualitative data collection in business research. Qualitative researchers typically rely on four methods for gathering information which are observations, interviewing in depth, focus groups, and analyzing documents and material culture. (Marshall & Rossman, 2006). Qualitative data collection methods is the key component to the unveiling the impact and process that leads to the output and findings. It™s function brings depth to how behavior and perceptions change based off the information collected. The type of non-numerical data is so wide in range and can be collecting in various ways which allows for creativity to be utilized by the one collecting the data, the researcher. Qualitative methods are executed in an effort to enhance the overall quality and contributions to survey style collections and ultimately support understanding of the results. Qualitative research aims to understand the social reality of individuals, groups, and cultures as nearly as possible as its participants feel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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