MKT_571_Final_Exam_8.doc MKT 571 Sample Final Exam 1) Which of the following is NOT true

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MKT_571_Final_Exam_8.doc MKT 571 Sample Final Exam 1) Which of the following is NOT true about the selling concept? A. The selling concept is practiced most aggressively with unsought goods. B. Fi... rms tend to practice this selling concept when they have overcapacity C. It assumes that consumers must be coaxed into buying. D. It always takes into account the greater societal good. 2) __________ is the difference between a prospective customer™s evaluation of all the benefits & costs of an offering & the perceived alternatives. A. Customer delivered value B. Customer relationship management C. Customer perceived value D. Total customer cost 3) The second step in the marketing research process is ______________. A. Decision regarding the research tools & target group B. Collection of the available sources for information needed C. Define the problem & research objectives D. Development of the research plan 4) The step in the marketing research process that includes determining who will be sampled is to _______________. A. Collect the information B. Make the decision based on the project outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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