Week 10 Research Paper.docx BADM533 University of The Cumberlands BADM533 - M51 Marketin

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Week 10 Research Paper.docx BADM533 University of The Cumberlands BADM533 - M51 Marketing Management The success of any organization depends on strategic planning. Strategic planning is the way to... help the organization be more productive and meet the organizational goals. Strategic planning involves proper analysis of decisions and action for the organization to create a competitive environment for the organization. Strategic management begins with the vision for the business(Guven, 2020). This is where the business organization targets what it aims to achieve in the future. The analysis of both internal and external factors is what will call the SWOT. The research helps the organization to identify its potential threats and opportunities in the competitive environment. Additionally, the analysis helps the business organization to identify the organization's weaknesses and potential strengths. The analysis also helps the organization know which of its resources can offer an advantage to the growth of the business. Purpose of the study SWOT analysis is an effective framework for identifying strengths, weakness, opportunities, and threats that a business face. The analysis is an adaptable and flexible method that allows the organization's managers to focus on achieving the organization's goals. This study aims to identify the benefits of every step of the analysis and its usefulness. The study also seeks to enlighten the managers on applying SWOT analysis and its application to business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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