Business > CASE STUDY > Chapter 14 Study Questions.docx Chapter 14 Study Questions: 1.What is the purpose of dis (All)

Chapter 14 Study Questions.docx Chapter 14 Study Questions: 1.What is the purpose of dis

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Chapter 14 Study Questions.docx Chapter 14 Study Questions: 1.What is the purpose of distribution channels? Describe four functions that distribution channels perform. Distribution channels (aka mar... keting channels) are a system of marketing institutions that enhances the physical flow of goods and services also ownership title, from producer to consumer or business user. The four functions are: -reduce the number of marketplace contacts necessary to make a sale -adjust for discrepancies in the markets assortment of goods via process known as sorting -standardizes exchange transactions -facilitate searches by both buyers and sellers 2.What is a marketing intermediary and how does the role of an intermediary contribute to marketing? Marketing intermediary is the organization that operates between producers and consumers or business users. 3.Define direct selling? In what cases would a producer sell directly to a consumer or another business? Direct selling is a strategy designed to establish direct sales contact between producer and end user. The internet and direct mail are important tools for direct selling. 4.Describe the three levels of distribution intensity. The three levels of distribution intensity are intensive, selective and exclusive. ï‚·Intensive Distribution- where a company supplies their product to all markets (essentially they are found everywhere) ï‚·Selective Distribution- involves selling a product at select outlets in specific locations ï‚·Exclusive Distribution- involves selli. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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