Sports Marketing Brand Power Drink II.docx BUS376A Brand Lynn University BUS376A Spor

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Sports Marketing Brand Power Drink II.docx BUS376A Brand Lynn University BUS376A Sports Marketing Sports Marketing Charlie Pollack Industry: Sports League: The National Basketball Associatio... n - NBA Brand: Stallion Speed Power Product: Protein Power Drink Slogan: Stallion Speed Power gives you speed Strategies Stallion Speed Power is a unique brand name and image that is non-existent in the market. The name Stallion Speed Power creates a strong value to attract players to prefer the drink. Players always want an identifying item, such as their jerseys, which indicates their league. Besides, the power in the product is associated with basketball fun, youthfulness, entertainment, and sports. Every basketball player needs power and speed as key elements to performing well during games. Stallion Speed Power is a fundamentally lucrative product because protein acts as a fuel source for NBA players during games. Goals The primary goal of Stallion Speed Power is to maximize the concept behind the tagline Stallion Speed Power gives you speed. The product focuses on the idea that each NBA player will develop the speed, energy, and power needed to play effectively during competitions. The slogan fuels the product™s idea because power and speed create action-packed and high-flying activities that the players have never experienced. Therefore, Stallion Speed Power through its simple and sleek design aims to fill the gap of missing NBA drink brand. Besides, Stallion Speed Power creates content based on what the. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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