unit 3 case study business policy and strategy.docx BBA-4951

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unit 3 case study business policy and strategy.docx BBA-4951 Unit III Case Study Business Policy & Strategy BBA-4951 Columbia Southern U... niversity Abstract This case study will detail Netflix and their internal strengths and weaknesses. It will also outline their competitors and their competition as well as my opinion on whether their business strategy is effective or needs updating and the reasoning on how I came up with that decision. Netflix is a subscription-based multimedia live streaming service based out of Los Gatos, California with prices starting at $8.99 with plans that could cost up to $44.99. All you have to do is hook your device up to the internet and then you can watch TV, shows, and even movies without commercials and it recently added the feature where you can download content to your iOS, Android, or Windows 10 device without internet. There business strengths include their ability to gather an extraordinary amount of data about its users™ favorite shows and usage habits and then suggesting and inputting shows and movies that the user would be interested in. They have the ability to analyze everything each user does and then calculates patterns and suggesting content accordingly which has caused then to gain one third of all internet prime time traffic in the United States alone. Some of this additional strength is the unveiling of Netflix in six Europeans countries which include Germany, France, Austria, Switzerland, Belgium, and Luxemburg. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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