Google Analytics Certification Exam Questions And answers With Complete solution

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What is the URL parameter that auto-tagging appends to an AdWords destination URL? - ANSWER gclid= The Measurement Protocol is a standard set of rules for collecting and sending hits to GA. Using t... he measurement protocol you can... - ANSWER Send data to Google Analytics from a kiosk or a point of sale system The solutions gallery allows you to import or share which of the following reporting tools or assets? - ANSWER Goals, segments, and custom reports Which reporting or data collection features do you get access to by activating advertising features in google analytics? - ANSWER remarketing, interest categories, and demographic reporting What is an attribution model in GA? - ANSWER the set of rules that determine how credit for sales and conversions is assigned to touchpoints in conversion paths Which of the following statements is true about Multi-Channel Funnel (MCF) reports? - ANSWER a.) you can create your own custom channel grouping in addition to the default MCF channel grouping b.) the channel labels that you see in MCF reports are defined as part of the MCF channel grouping c.) when you share a custom channel grouping, only the cinfiguration info is shared. your date remains private The google analytics SDK or tracking code sends campaign and traffic source data through a number of different fields. Which of the following is one fo the fields used to send campaign or traffic source data? - ANSWER campaign medium You decide to run an email campaign that includes a link to your website. What would you need to do in order to track trafific to your site from this email campaign? - ANSWER email traffic can be tracked using manual taggin with utm parameters what is the main purpose of the multi channel funnel report? - ANSWER to evaluate the interaction and contribution of multiple tchannels in the conversion/purchase cycle of your site True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics - ANSWER False: because there was more than one interaction hit in the session (page view and event hit) this session would not be considered a bounce Which of the following metrics would most strongly suggest a poorly performing website? - ANSWER Bounce rate >90% Each dimension and metric has a scope that aligns with a level of the analytics data hierarchy -- user, session, or hit-level. In most cases, it only makes sense to combine dimensions and metrics in your reports that belong to the same scope. Which is a valid dimension/metric combo? - ANSWER - Sessions (Metric) and city (dimension) - session (metric) and page (dimension) - bounce rate (metric) event action (dimension ALL You recently set up a new AdWords campaign and you are interested in using smart goals to optimize your performance. What is a prerequisite to using Smart Goals? - ANSWER you must have a least 500 sessions from AdWords ad clicks in the GA view over the past 30 days A visitor comes to your site but stops looking at pages and generating events. Whic of the following will occur by default? - ANSWER The visitor's session expires after 30 minutes of inactivity Which of the following is a benefit of using segments in your data analysis - ANSWER A.) you can compare behavior metrics for groups of users like converters vs non converters B.) you can analyze your users and/or their sessions according to single or multi session conditons C.) You can isolate and analyze specific conversion paths using conversion segments GA uses which model by default when attributing conversion values in non-Multi-Channel Funnel reports - ANSWER Last Non-Direct Click model The google analytics data model consists of users, sessions, and interactions. In this hierarchy, interactions include: - ANSWER Pageviews, events, transactions Why would it be useful to assign a value to your goal in GA? - ANSWER Assigning a goal value allows you to track actual revenue from your conversions You receive an intelligence alert notifying you that there has been an unexpected spike in your traffic. Which of the following could be possible reasons for this spike? - ANSWER - The tracking code has been altered and is reporting incorrectly - There is a new referral source that is directing a lot of new traffic to the site - There is unidentified referral traffic that is likely bot traffic - New pages or subdomains have been recently indexed in organic search ALL Which of the following are possible uses of views within a single GA account? - ANSWER - To look more closely at traffic to a specific subdomain - to look more closely at traffic to a specific part of a site (a page or selection of pages) - to limit a user's access to a subset of data Which of the following metrics is available when Site Search tracking is enabled? - ANSWER - Sessions with Search: the number of sessions that used your site's search function at least once - Search Exits: the number of searches made immediately before leaving the site - time after search: the amount of time users spend on your site after performing a search - search refinements: the number of times a users searched again immediately after performing a search How would you track visitors coming from an email or newsletter campaign? - ANSWER By manually tagging the destination urls of the campaign When analyzing the goal flow report, you see that many users are dropping off after the second step in the funnel. With this information you can infer that: - ANSWER - you are possibly targeting the wrong audience who is not as interested in your product - the navigation betwee [Show More]

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