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Arizona State University MCO 435 MCO Final Exam Study Guide Question 1 5 out of 5 points Identify which of the following statement(s) is/are true based on the course materials. (Check as many... as apply. Partial credit is available for this Question.) Question 2 5 out of 5 points Match each term to the best corresponding example. Question Correct Match Aspirational identity E. Meredith wants to be an investigative reporter after she graduates, to uncover corruption in corporations and government. She is working on developing her critical thinking skills, interviewing techniques, research methods, and general acumen as characteristics she believes are key to success in this career. Construed identity B. Meredith thinks her classmates see her as serious and overly ambitious, as well as a bit nerdy. Selfpresentation A. Meredith has a Twitter account that she uses to follow media outlets, journalists, corporations, politicians, and government agencies. She primarily links and comments on investigative journalism pieces and current events, trying to offer insightful comments that will highlight her intelligence and professionalism. She also links to some of her own published work. A like or retweet from a journalist she admires makes her day. Self-identity C. The course materials suggest which of the following with regard to social capital? Question 4 5 out of 5 points Jeffrey Rosen cites empirical evidence of which of the following claims? Question 5 5 out of 5 points Match each example to the corresponding dimension of social media measurement according to the class materials. Question Correct Match Selected Match Facebook offers page admins statistics about likes and views of both the page and individual posts. E. Visibility Reputation D. Meredith's professors and internship supervisors find her to be sharp, hard-working, and an excellent writer with a good sense of story. o oJet Blue offers quick customer service via Twitter. A. Interaction Numerous organizations are turning to sentiment analysis to help them understand how social media users are discussing their brand. C. Valence In planning their annual benefit, the Coconino Animal Shelter created a hashtag that would be used across multiple platforms: Twitter, Facebook, and Instagram. B. Reach The Bogeyman Boutique in Boulder, Colorado reviews its Facebook page every month to identify the top five users with repeat engagement, and rewards them with a discount on store purchases. D. Loyalty o Question 6 5 out of 5 points Which of the following factors does Dan Gillmor consider to have led to the dissolution of traditional forms of print and broadcast media? Check all that apply. Question 7 5 out of 5 points Which of the following represent good examples of curation? (Check all that apply.) Question 8 5 out of 5 points Which of the statements below about Black Twitter is/are true. Check all that apply. Partial credit available. Question 9 5 out of 5 points Match each term or concept to the example that best represents it. (Check all that apply; partial credit is available.) Question Correct Match Technological determinism A. In the 1880s, some complained that the widespread availability of print newspapers and the advent of mass transit were eroding the fabric of society, as train travelers read their papers rather than chatting with others in the compartment. Culture B. People interact differently on different social media platforms, in terms of customs and even language. For example, it is acceptable--even encouraged--for people to follow and mention complete strangers on Twitter, but a Facebook friend request from an unknown individual would seem surprising or even creepy. Intersectionality C. The #blackpowerisforblackmen hashtag on Twitter and other social media platforms. Context collapse D. Question 10 5 out of 5 points Which of the following statements about privacy are valid? Check all that apply. (Partial credit available) Question 11 5 out of 5 points Which of the following are examples of the digital divide? Check all that apply. (Partial credit available.) Question 12 5 out of 5 points Which of the following is closest to an example of virtual reality? Question 13 5 out of 5 points Based on this article, which of the following statements is true?  Question 14 5 out of 5 points Which of the following are examples of the socially mediated Internet of Things? Check all that apply. (Partial credit available.) Links are included for more information where possible. Question 15 5 out of 5 points Although it was made in 2013, this Stephen Spielberg video spoof would be an appropriate example of which more recent social awareness hashtag? Question 16 5 out of 5 points Which of the concepts discussed in class are addressed by this article on "Weird Facebook"? Check all that apply. Partial credit available. Question 17 5 out of 5 points Recently, a young woman who goes by the name of Talia Jane wrote an open letter to her employer, Yelp, describing her situation as a college graduate working for a minimum wage salary in the company headquarter's very expensive city. She was fired shortly thereafter, although the company claimed her dismissal was unrelated to the letter. The incident sparked a flurry of discussions online about labor laws, the expectations of young people, career prospects in today's tech market, and the increasing gentrification of high-technology hubs. Several of these discussions have centered around response letters, such as this one by Sara Lynn Michener, who also links to the original and a widely circulated response. Given the highly controversial nature of Talia Jane's letter, it went viral on social media platforms, especially Twitter. The letter aroused the ire of many users who accused her of playing the victim and seeking attention as a young woman. There were a number of hostile and obscene tweets directed at her, and at least one enterprising Twitter user sought out and publicly posted her home address and phone number. Which of the following statements is accurate based solely on the above? Question 18 5 out of 5 points Which of the following statements accurately represent conclusions that may be drawn from this class? Check all that apply. Partial credit available. Question 19 5 out of 5 points The FCC recently (February 2017) rolled back some of the net neutrality provisions established in 2015, resulting in fewer companies required to share data about their broadband services. Many fear those provisions will be further curtailed in the coming months. If those fears are realized, which of the following outcomes may occur? Check all that apply. (Partial credit available.) Question 20 5 out of 5 points Which of the following are examples of citzen journalism? Check all that apply. Partial credit available. Question 21 5 out of 5 points As discussed in this class, which of the following statements best reflects the relationship between privacy and identity? Question 22 5 out of 5 points The Hudson Yards development project in New York City ambitiously touches on several concepts we havediscussed in the past few weeks. Which answer below gives the most complete list of these elements without any extraneous or incorrect items? Question 23 5 out of 5 points The New York Times bought advertising time during the 2017 Academy Awards to air a spot about news, which you can view and read about here. Which of the following statements about the commercial is true? Question 24 5 out of 5 points In New York City, the Conflict of Interest Board has recently ruled that city officials may not use social media accounts designated as "official" for personal gain, including their own political campaigns. Those who rely instead on personal accounts in which they discuss both official business and other matters may not use city - funded staff to manage those accounts. This decision relates to which of the following topics discussed in class? [Show More]

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