Marketing Cloud Consultant Certification EXAM ALL ANSWERS 100% CORRECT 2023/24 LATEST EDITION GUARANTEED GRADE A+

Document Content and Description Below

Can an email be used multiple times in a subscriber list? Yes - As long as the Subscriber Key is unique, and email isn't held in the subscriber key. A Subscriber has to have an email address to exis... t in a list? T/F True. - Data Type marked as email. Data Extension marked as "Used for Sending" Does a Sendable Data Extension have to have an email address? Yes - and the Used For Sending must be marked True. - The Subscriber key from the All Subscriber list must have a send relatonship with the data table. ie. Customer_ID -> Subscriber Key What is the All Subscribers List? A list of All Subscribers across all lists in the Business Unit. Is it possible to be active on All Subscribers and in-active on all other lists? Yes Is it possible to be Inactive on All Subscribers but active on an individual publication list? No How many All Subscribers Lists are there per Account? 1 What types of Data Extensions can you create? Standard Filtered Random (randomly selects from existing data extensions) Can you associate a data extension with a campaign? Yes What is retention settings on a Data Extension? Unused data extensions will be deleted after 6 months unless Retention = on. Can you change the retention settings On/Off for a Data Extension after it is created? No Can you modify the deletion period for an Existing Data extension with Retention Setting = On? Yes Should you put a default value for Names? Yes - in case the data is not populated. "Valued Customer" is common. What are the methods available to sort subscribers into targeted sub sets? - filtered data extension Can a subscriber exist on multiple DE's? Yes When a subscriber is sent an email from a sendable DE, is their email address automatically added to All Subscribers? Yes What is a subscriber? Someone who has OPTED IN to receive communications Where can you find general subscriber attributes? Under Subscribers->Profile Management. What are lists? Customers can exist on one or many lists. They will always exist on All Subscribers. Other lists will be 'Monthly Newsletter', 'Product Alerts', etc. How do you specify if a list is available in the Subscription Centre? Set list attribute to Public. How do you import Data to a List? - Prepare your file -- Exclude bad characters -- Make Email Address last column of the file. -- Make sure tab delimination is correct - Import Your File - Review Results Does an Import Subscriber Wizard exist? Yes - for importing from local machine or from FTP. Where are Assets stored? In Content->Portfolio How do you install Marketing Cloud Connect? Through the app exchance, in both sandbox and prod. What are MC Connect Prerequisites? - Business Rules - 4 Custom Tabs in SFDC (SalesForce Dot Com) - A list of Integration Users - A report in SFDC of a send to list - Contact ID or Lead ID on reports - Data available to store tracking data - Test Email that passes validation - Subscriber Key is required. It may need to be migrated - Default Sender, Delivery and Send Classification profiles not been deleted or renamed. Can mulitple Salesforce Orgs be connected to a single MC Account? Yes - in Enterprise 2.0 Multi-Org Account Where are SFDC reports stored to use MC Connect? A custom folder - running user must have access to folder. Does MC Support all SFDC Reports? No. Excludes Joined Reports Excludes reports stored in standard folders. What is the MC Connect Scope User? Subscribers are filtered based on the user initiating the send. What is the MC Connect Non-Scope User? Subscribers are NOT filtered based on the user running the report. What is the danger in using a Non-Scope user? The user will have their reports filtered in SFDC by their visibility. However in MC it will send to all records in the report. What admin permissions are required for MC Conntect? API Enabled API Only User Chatter Internal User Password Never Expires Schedule Reports View Help Link View Reports in Public Folders What Objects must users have access to for MC Connect? Read Access SF MC package objects. Read Access to Contacts, Leads, Campaigns, Reports. Read access to any objects that are related to SF MC. What general user permissions are required for SF MC in SFDC? Allow View Knowledge Allow Setup and Configuration Export Reports Report Builder Run Reports Does the Scope setting respect users in Automated import activities (any scheduled import that is part of a program or automation studio) No - only manual Are Person Accounts supported for MC Connect? Yes Which SFDC Editions are supported for MC Connect? Unlimited, Enterprise, or Performance. Person Accounts are supported. What are some clouds/orgs that aren't supported by MC Connect. Government Cloud, Cipher Cloud, Professional edition only supported in v2. How do you send an email from SFDC? Custom Links section -> "Send Marketing Cloud Email" How do you send to single Lead, Contact or Person Account? From the "Send Marketing Cloud" Email link on the record How do you send to a list? (campaigns and reports) Click MC Tab, follow prompts and select SFDC Campaign or Report Can you use Salesforce Reports or Campaigns as Exclusions from a send Yes How do you populate the list in MC with emails from SFDC? Select "Remember recipients and exclusions for this email" when sending. How do you send to a Salesforce Report or campaign within MC? [Show More]

Last updated: 1 year ago

Preview 1 out of 12 pages