Salesforce Marketing Cloud Consultant EXAM ALL ANSWERS 100% CORRECT SPRING FALL-2023/24 EDITION GUARANTEED GRADE A+

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Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected... in their preferences. Is based on a data extension which has Email Address as Primary Key. A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails. What could be the reason? A. The preference center is too precise. B. Their account has deliverability issues. C. The contact fell below the High Water Mark. D. The entry event is triggered too often. C Northern Trail Outfitters (NTO) assigns a 15-digit integer as their Order ID which will be used as the primary key of a data extension. The import file contains leading zeroes, but NTO does not want to include them in the final values. Which data type should they use for the Order ID field? A. Decimal B. Integer C. Number D. Text CThe Corporate Apparel Division of Northern Trail Outfitters (NTO)is moving to Marketing Cloud and will be using NTO's existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate business unit. Which consideration warrants the creation of a separate business unit for Corporate Apparel's instance of Marketing Cloud? A. Branding for the Corporate Apparel is different from NTO. B. Using different From Name and Email Address settings. C. Managing Unsubscribes for the Corporate Apparel Division only. D. Sending from a separate IP Address and Domain C During discovery, it was confirmed that: The customer has purchased a Corporate Edition account. A master audience file containing contact information and data points will be used for segmentation and imported nightly. The Customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors. What feature should a consultant include in the solution? A. A global unsubscribe. B. An auto-exclusion list. C. An exclusion list. D. An auto-suppression list. D Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the constant influx of new users and would like to speed up the turnaround of granting new users access to the Marketing Cloud. In what two ways can this be accomplished? Choose 2 answers. A. Assign Administration User permissions to each business unit. B. Assign Administration User permissions to the Channel Manager role. C. Assign Administration User permissions to individual users.D. Assign Channel Managers the role of Marketing Cloud Analyst. A, B During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse. Contact records will be augmented by relational data tables via Contact Builder. One attribute will house HTML code, 1000 characters max that will be used to populate Account access content areas in emails. A Customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists? A. Data extensions are necessary for Contact Builder. B. Data extensions allow for add/update Import File Activity. C. Data extensions support Customer ID to be used as Subscriber Key. D. Data extensions can store HTML code as an attribute. A A company is hosting a series of events and wants its customers who register to enter into a journey. Which two methods are viable configurations for these contacts to enter? Choose 2 answers. A. A form hosted on the company website that fires the entry event via SOAP API. B. A SmartCapture form hosted on a CloudPage that populates the entry source. C. A form hosted on the company website that fires the entry event via REST API. D. A SmartCapture form hosted on a CloudPage that updates a profile attribute. B, C A Marketing Cloud user needs the email addresses of everyone who unsubscribed from a particular email send. This user does not know SQL and does not have access to the enhanced FTP account. What functionality should be used to retrieve the necessary data? A. My Tracking B. Tracking ExtractC. Data Views D. My Reports A A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure. What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers A. Brands can set their own physical address and SAP. B. Email sends can be separated into Tracking folders for each brand. C. User roles can be customized to allow or deny specific permissions. D. Subscribers can be maintained at the Business Unit level. A, D Northern Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey. - Shipping notices will be sent once a day. - The shipping file will be placed on the FTP some time after 4:00 p.m. - The shipping data will be sorted in the Shipping Notice data extension. - A field in the data extension will contain the shipping date. - The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships. Which workflow would most effectively enable NTO to do this? A. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email B. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter-> Send Email-> Wait -> Filter -> Send Email C. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter-> Send Email-> Filter -> Send Email D. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to rundaily at 9:00 AM Import File -> Filter-> Send Email-> Filter -> Send Email A What storage model should be used if a subscriber has more than one value for an attribute? A. Profile Attribute B. Data Extensions C. Publication Lists D. Lists B An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script. The Company collects the following information: - Customer data (email address, first name, last name...). - Event registration (email address, event ID, event name, event type, venue ID...). - Venue details (venue ID, venue name, venue address...). - Payment details (email address, event ID, total paid...). The Company does not want to link everything in Contact Builder. Which are the two data sources that must be incorporated inside Contact Builder? Choose 2 answers. A. Customer Data B. Event Registration C. Venue Details D. Payment Details A, C Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch eventdriven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency. Which two pieces of information would help NTO achieve this ob [Show More]

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