Ch. 1 Introduction to Global Marketing Questions and Answers High Grade 2023

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explain the importance of global marketing - --even high international trade statistics underestimate international marketing operations -locally manufactured and locally sold products produced by fo... reign investors are not included in world trade figures -sales of overseas subsidiaries for US companies are estimated to be 3 times the value of these companies' exports -why firms seek global markets - --react to inquiry from abroad -seek more sales and profits -little or no growth at home -respond to a domestic competitive shock -follow major customers abroad -leverage economies of scale and scope -list the development of global marketing - --domestic marketing -export marketing -international marketing -multidomestic marketing -pan-regional marketing -global marketing [Show More]

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