module2.docx BUSI 520 The Mission of Motorola Liberty University BUSI 520: Strategic

Document Content and Description Below

module2.docx BUSI 520 The Mission of Motorola Liberty University BUSI 520: Strategic Marketing Management Q1. Provide a description of the product/service and a brief history of the firm. Moto... rola Incorporated is an American telecommunications company headquartered in Schaumburg, Illinois. It was founded by Paul and Joseph Galvin in Chicago, Illinois in the year 1929. In its early years, Motorola made their name in car radios, household radios, and military radios in World War I. Motorola s product line stretched over the decades to include the transponder that received Neil Armstrong s message from the Apollo mission. Since its inception it was split into two subcompanies; Motorola Mobility and Motorola Solutions. Motorola Mobility, the cellular phone and home networking branch, was purchased by Google in 2012, then sold to Lenovo in 2014. Motorola Mobility will be the company of focus for . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

Last updated: 1 year ago

Preview 1 out of 3 pages