MKT 5255 Sticks Kebob Shop

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Running head: STICKS KEBOB CASE STUDY1 Sticks Kebob Case Analysis Question 1: How do people choose the fast-food restaurant to visit? The Criteria considered by respondents when choosing a fast-foo... d restaurant in the survey were:  Convenient place to eat  Variety of menu options  Good value for money  Healthy menu options  Food taste and satisfaction  Friendly staff  Pleasant ambience  Consistency / reliability  Part of community  Other Those that responded “other” primarily viewed local, organic, or vegetarian options to be important to them. These can be integrated into the main criteria of being “part of community” as well as “healthy menu options”. Question 2: What is important: location, price, assortment, or cuisine? Between location, price, assortment, or cuisine, the majority of the respondents looked for restaurant based on price “good value for money”. This conclusion was drawn by taking an average response with a scale from 1 – 4 where 4 is “disagree strongly”. It should be noted, that although the sampling pool consisted of 202, not all the questions and/or criteria contained 100% response rate [Show More]

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