Wk 2 Chipotle Mexican Grill.docx STR 581 Chipotle Mexican Grills Strategy Response

Document Content and Description Below

Wk 2 Chipotle Mexican Grill.docx STR 581 Chipotle Mexican Grills Strategy Response STR 581 Chipotle Mexican Grills Strategy Response Loss of Confidence in the brand Chipotle Mexican Grill is... a restaurant in the United States that specializes in tacos and burritos. Chipotle has experienced several foodborne diseases. The continuous food poisoning and sickness outbreaks and the negative publicity surrounding the outbreaks all contributed to the destruction of the Chipotle brand. Regaining the consumer's trust Consumer trust in Chipotle is unlikely to improve as a result of the actions taken. Looking at the situation from the initial infection as a result of food poisoning, it's evident that even Chipotle hasn't figured out what's causing all of these foodborne illnesses, so they can't guarantee that their restaurants are clean of them (Thompson, 2019). This is why, after the first case was revealed in Sou. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

Last updated: 1 year ago

Preview 1 out of 3 pages