Wk 4 Business Plan Assessment Part 1 Strategic Improvements Apple INC.docx

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Wk 4 Business Plan Assessment Part 1 Strategic Improvements Apple INC.docx Running Head: Business Plan Assessment: Part 1 - Strategic Improvements Business Plan Assessment: Part 1 - St... rategic Improvements STR 581 Purpose of the strategic plan The purpose of the strategic plan is to identify the strengths and weaknesses of products and services which are offered by the company (Apple Inc.) alongside taking into account the external environment & competitive positioning and planning strategically the best recommended course of action for achieving the strategic objectives of the company. Key Objectives The key objectives laid down in lieu of the strategic plan have been summarised as follows: 1. An increase in representation when it comes to International Markets. 2. To continue optimizing and innovating their offerings for locking their customers to the Apple ecosystem alongside attracting new potential customers from the Android OEMs. 3. Setting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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