BUSN410 WK3.docx BUSN410 Focus Groups Have Value American Military University BUSN 410

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BUSN410 WK3.docx BUSN410 Focus Groups Have Value American Military University BUSN 410 Critical Thinking Strategies for Business Decisions Focus Groups Have Value In an article titled œWhy Co... mpanies Shouldn t Give Up on Focus Groups , Kate Murphy goes into detail about the use of modern-day technology and the use of quantitative data. She explains how modern-day strategies of using a large amount of quantitative data to make business decisions can be flawed and should not be relied on as a stand-alone model. Instead, you must add qualitative data to reinforce your decisions. Focus groups are a great way to get the qualitative data needed to assess the emotional responses individuals have to a certain idea. It is the subtle smiles, unscheduled questions, and outburst of emotions that should drive decisions, not faceless numbers on a spread sheet. The Lego Example Kate Murphy opens the article b. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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