Unit 1 Article Review.docx BBA 3602 Article Review Columbia Southern University BB

Document Content and Description Below

Unit 1 Article Review.docx BBA 3602 Article Review Columbia Southern University BBA 3602 Article Review In the article œSeven Principles for Achieving Transformational Growth  the main... point was how the organization came up with principles on achieving growth for the business. This growth that they relate to requires the whole enterprise to act in concert. This includes multiple things, such as market sales, product and service leaders that give the best customer experience, customer service staff who makes sure the customer is completely satisfied. The intended audience would be other company s needing some guidance in transformational growth for their company. This article breaks down what it takes for growth. In this article the management talked about the zero-base approach which in turn if done correctly can increase percentage. It is broken down into components of the business and focuses just on . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

Last updated: 1 year ago

Preview 1 out of 2 pages