Week 9 Discussion.docx BADM533 University of The Cumberlands BADM533 - M51 Marketing

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Week 9 Discussion.docx BADM533 University of The Cumberlands BADM533 - M51 Marketing Management Chapter 9. Pricing. Marketing, we believe, is the exchange of advantages and expenses between a ... customer and a business. However, the majority of the marketing 4Ps are directed outward, with the firm seeking to provide value to the consumer by producing a good product, making it available through accessible channels, and effectively explaining the product's merits. Price, on the other hand, gives the business a way to get value back from customers (Iacobucci, 2018). Marketers must understand how to establish pricing. Prices must be established according to the brand's positioning, whether it's on the cheap end or the high end (Iacobucci, 2018). Marketers must understand how customers perceive pricing and price changes, such as promotions, in order to predict how they will be perceived and impact demand. Final. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

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