Trinity Western UniversityCOM MISCChoose something from the news (you can choose 2 different news

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Choose something from the news (you can choose 2 different news) and write 500 words. Open the file (Analytical Paper Guidelines(1)-2) for instruction and I uploaded an example. Exercise 1 Watc... h the California Milk Advisory Board video (posted as the second file, no link). 1. What were the promotional mix elements (or IMC tools) used in the “happy cows” campaign? 2. What was the market opportunity identified by the California Milk Advisory Board? What made it a market opportunity? 3. What was the unifying symbol of the campaign? Why was it important? 4. What was/were the market segment(s) targeted by the campaign? What segmentation approach do you think they used? Briefly explain why [Show More]

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