Advantages of Name, Image , and Likeness Policy to Athletes

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The NIL rights are categorized under the right of publicity which entails preventing the unauthorized use of individual’s name and likeness for money-oriented purpose. In the process of finding a so... lution for the needs of athletes, NCAA was established to cater for the athletes’ welfare. The primary role of NCAA is dedicated to the well-being and lifelong success of athletes. The association recently took a step of letting student athletes benefit from use of their name, image, and likeness and this move was initiated by California Governor Gavin Newsom. The Governor signed the proposal and was voted by NCAA board of Governors to allow the students participating in athletics benefit from their publicity. However the amendments might not be anytime sooner but when the policy will be effective, the student athletes will enjoy the following rights. [Show More]

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