INF 220 WEEK 2 DISCUSSION.docx

Document Content and Description Below

Michael Porter’s Competitive Strategies apply to Kyle Wong’s Pixlee Company in two different ways.  (1) Differentiation Strategy – because they stand out from the crowd. (2)... Niche (Focus) Strategy – cater’s to the clients' needs.  Another way that Michael Porter’s competitive advantage strategies apply to Kyle Wong’s business is ·Differentiate – Use IT features that allow customers more choices. ·Innovate – Use IT features to more stress and competition on companies. ·Promote Growth – Use IT features to connect social media into products and services.   Pixlee uses real customers photos on marketing. They help collect the content and curate the content, then publish the content onto the website. There use of information system allows consumers to have more choices and be more informed. And it connects social media to actual points of purchase. “Cus. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . [Show More]

Last updated: 1 year ago

Preview 1 out of 1 pages