Business > CASE STUDY > ENT586_week 6.doc Enterprise IT Strategy Plan ENT/586 Project Executive Summary Essen (All)
ENT586_week 6.doc Enterprise IT Strategy Plan ENT/586 Project Executive Summary Essence of Time Inc. (EOT), is an online hair and skincare company that creates all-natural beauty products, providi... ng their customers with a chance to look and feel younger while on a budget. They offer affordable, high-quality beauty products. The EOT team works with the customers to make sure that all their beauty needs would be taken care of and each person receives the care and attention that they need. There are so many similar products in the market that mimic each other and store brands that are like the high-end product but lack the same high-end ingredients (Primeaux, 2018). This would not be the case with EOT, the ingredients that would be used are top of the line, vegan, and chemical-free alternatives. The Company EOT's main headquarters is in Honolulu, Hawaii. The company is a part of Unilever, but owned and ran by Hawaii locals Kanaiaupuni (Kanai) Smith and Rae Tabula. Both Kanai and Rae have worked in the beauty industry for over twenty years between both women. Rae also has a degree in Business and has worked in sales for ten years. Since having worked in the beauty industry for some time, both women decided that they would create new hair and skin care products for their customers that would be affordable but would still be of great quality. Helping people to be happy, look, and feel younger is the goal of the company. Since the company is based out of Hawaii, the essence of aloha or love . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]
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