BUS3030 week 5 Paper.docx BUS-FPX3030 Chevrolet Silverado: A product analysis (Part 2)

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BUS3030 week 5 Paper.docx BUS-FPX3030 Chevrolet Silverado: A product analysis (Part 2) Capella University BUS3030 The Chevrolet Silverado, an American icon, is pretty much just that. Even though... Chevrolet brand expands well over 130 countries (Forbes, 2020). The name of the Chevrolet Silverado is pretty much an American tradition with some versions of it being sold in other countries across North America like Canada and Mexico. Champlin (2019) stated œFirst, European gas prices are double what they are in the U.S. If you need to park? You won™t have a lot of luck with parking a pickup truck in what passes for a standard parking space in Europe. They have smaller vehicles and size their roads and parking spaces accordingly. U.S. highways use a 12-foot standard width for lanes. Europe™s lane widths can be anywhere from eight to 10 feet on average. The Ford F-150 is about eight feet wide and over six feet tall. Staying in European lanes and or clearing a restaurant drive-thru in your F-150, according to CarDebater, would be difficult if not impossible. Larger vehicles aren™t practical in other places around the world. Plus, many regions don™t view large, gas-hogging vehicles favorably. On the other hand, according to Hirsch (2021), œEven as auto sales plunged by double digits because of the economic fallout from the Covid-19 pandemic, U.S. car buyers continued to show their allegiance to pickup trucks. Shoppers snapped up nearly 3 million full- and midsize pickup trucks in 2020. Although that™s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .. .. . . . . . . . . . . . . . . . . . .. . . . . [Show More]

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