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Question # 1 of 15 ( Start time: 04:55:23 AM ) Total Marks: 1 Which of the following is included in task environment? Select correct option: Economy Technology Media Promotion Question # 2 of 1... 5 ( Start time: 04:56:56 AM ) Total Marks: 1 Tight cost control is associated with which of the following strategy? Select correct option: Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Question # 3 of 15 ( Start time: 04:57:57 AM ) Total Marks: 1 Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment. Select correct option: Followers Challengers Leaders Nichers Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Question # 4 of 15 ( Start time: 04:58:46 AM ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions Question # 5 of 15 ( Start time: 04:59:40 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netRetailer and customer Retailer and consumer Company and customer Question # 6 of 15 ( Start time: 05:00:23 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers Question # 7 of 15 ( Start time: 05:01:20 AM ) Total Marks: 1 Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector Question # 8 of 15 ( Start time: 05:01:59 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option: Business plan Production plan Market plan Selling plan Question # 9 of 15 ( Start time: 05:02:31 AM ) Total Marks: 1 Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform Question # 10 of 15 ( Start time: 05:03:56 AM ) Total Marks: 1 Which of the following is NOT a part of financial summary? Select correct option: Financial requirements Pro-forma income statement Margin analysis Break-even analysis Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netQuestion # 11 of 15 ( Start time: 05:04:51 AM ) Total Marks: 1 Which of the following is Not a component of a marketing plan? Select correct option: Marketing advantages Environmental analysis Executive summary Marketing implementation Question # 12 of 15 ( Start time: 05:05:42 AM ) Total Marks: 1 Which of the following market dominance strategy involves less risk of competitive attacks? Select correct option: Challengers Leaders Followers Nichers Question # 13 of 15 ( Start time: 05:06:45 AM ) Total Marks: 1 Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Executive summary Situation analysis Appendix Question # 14 of 15 ( Start time: 05:07:00 AM ) Total Marks: 1 Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging Question # 15 of 15 ( Start time: 05:07:51 AM ) Total Marks: 1 Insurance service would BEST be described as which kind of a product? Select correct option: Convenience Unsought Specialty Durable Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netWhich of the following is also known as problem child? Select correct option: Dogs Questions marks Cash cows Stars Advertising slogans are often proved to be the most effective means of _____________ to one or more aspects of a product or products. Select correct option: Drawing attention Marketing communication Publicity Sales promotion Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Select correct option: Introduction Growth Maturity Decline Which of the following is usually the target of a market challenger? Select correct option: Market nicher Market leader Market follower Market segment Which of the following gives the exact position of a company’s product with respect to market? Select correct option: Market analysis Consumer analysis Macro analysis Micro analysis Which of the following is NOT a media of advertising? Select correct option: Direct selling Newspaper Radio Television While considering the place for a product which of the following is important for customer. Select correct option: Communication Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netConvenience cost Which of the following is NOT an external source of idea generation? Select correct option: Top management Competitors Suppliers Customers When any customer does not fully likes the product or talks in favor of the product, it is known as: Select correct option: Bad – mouth Word of mouth Bad impression Unfavorable products Which of the following is NOT a part of marketing communication mix? Select correct option: Telemarketing Public relations Sales promotion Advertising Which of the following are called value maximizers? Select correct option: Sellers Customers Marketers Manufacturers Which of the following explains the description of the product? Select correct option: Brand Container Labeling Packaging A company is charging different prices to the customers based on the location. It is known as: Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Charging more for a soft drink in a vending machine than in a supermarket is known as: Select correct option: Cost-oriented pricing Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netPrice differentiation Penetration pricing Price discrimination Which of the following stage in the PLC is characterized by rapid market acceptance, increasing sales, and increasing profits? Select correct option: Introduction Growth Maturity Decline The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option: Industrial products Specialty products Unsought products Shopping products Retailers are considered under which of the following environment? Select correct option: Broad Weak Task Competitive Which of the following is the task of selecting an overall company strategy for long-run survival and growth? Select correct option: Mid-term planning Short-term planning Annual market planning Strategic market planning The purchase of which of the following items is least likely to be affected by demographic factors? Select correct option: Car Furniture Computer Sugar In BCG matrix, products with low market share and low market growth are referred to as: Select correct option: Dogs Question marks Cash cows Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netStars Which of the following is NOT a function performed by a public relations department? Select correct option: Public regulations Public affairs Lobbying Product publicity Which of the following is TRUE statement? Select correct option: Selling and marketing are interchangeable Marketing is a narrow concept Selling is a part of marketing Marketing is a part of selling Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling Sales promotion Direct mail Advertising The loyalty marketing focuses on establishing long term relationship between: Select correct option: Company and retailer Retailer and customer Retailer and consumer Company and customer The price of an executive is: Select correct option: Premium Cost Salary Wage Advertising is used by which of the following? Select correct option: Business firms Nonprofit organizations Professionals All of the given options Pictures and specification of product are added in which of the following part of the marketing plan? Select correct option: Financial summary Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netExecutive summary Situation analysis Appendix Which of the following is Not a component of a marketing plan? Select correct option: Marketing advantages Environmental analysis Executive summary Marketing implementation Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option: Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated? Select correct option: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination career in sales may offers: Select correct option: Opportunity for advancement High earnings Personal satisfaction All of the given options Which of the following marketing channel will be best for selling High Tec products? Select correct option: Retailer Mail order Selling direct Wholesaler Which of the following emphasizes on profit margins rather than revenue? Select correct option: Market leader Market challenger Market nicher Market follower A secondary-use package can best be defined as which of the following? Select correct option: Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netCan be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe In BCG matrix, products with high market share and high market growth are referred to as: Select correct option: Dogs Question marks Cash cows Stars Billboards are example of which of the following advertising media? Select correct option: Television Radio Newspaper Outdoor Which of the following statement is TRUE about publicity? Select correct option: Publicity is a tool of direct selling Publicity is a tool of public relations Publicity is a tool of sales promotion Publicity is a tool of advertising Which of the following is NOT included in product decisions? Select correct option: Styling Brand name Warehousing Packaging What is an outcome of communication and co-operation between sales personnel? Select correct option: Successful selling Successful team selling More market growth More productivity All are the performance measure for tracking the productivity of sales person EXCEPT: Select correct option: Margin by product category Revenue per territory Margin and revenue per product Revenue per sales person Which of the following is NOT an example of variable cost? Select correct option: Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netRent of factory Raw material Power Transport In the _____, the firm faces a trade-off between high market share and high current profit. Select correct option: Introduction stage Growth stage Maturity stage Decline stage For which of the following price wars are good in the short run? Select correct option: Retailers Competitors Customers Companies Which of the following can be used to improve the customer’s viewpoint about firm’s products and services? Select correct option: Experiential innovation Customer interface Experiential world of customers Building experiential platform Why companies are moving towards marketing public relations? Select correct option: To support production, promotion and image To promote and support product promotion To support corporate image and product To support product promotion and selling Cash cows are SBU's that typically generate: Select correct option: Large amounts of cash A lot of competition Large awareness levels but few sales Problems for product managers Cost that vary directly with the level of production are referred to as _____. Select correct option: Fixed cost Unit cost Total cost Variable cost Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netWhich of the following involves designing and manufacturing the container or wrapper for a product? Select correct option: Labeling Branding Product line Packaging Core competency guides a firm recombining its abilities in response to demands from the: Select correct option: Retailer Wholesaler Environment Supplier While considering the place for a product which of the following is important for customer. Select correct option: Communication Convenience Cost Solution Which of the following BEST describes the definition of marketing mix? Select correct option: The way business distribute the products in the market The way product are arranged in the stores The way product is priced The way business elements are combined to meet the needs of customers All of the following are the examples of unsought goods EXCEPT: Select correct option: Course books Encyclopedia Funeral plots Insurance policy Which of the following BEST describes the consumer’s preference for products that are widely available to them? Select correct option: Production concept Marketing concept Selling concept Product concept BATNA stands for what? Select correct option: The best available to a new agreement The best available to a negotiated agreement Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netThe best alternating to a new agreement The best alternative to a negotiated agreement Which of the following relating to price is considered as a key element in the marketing mix? Select correct option: The size of the sales force The speed of an exchange Quality and cost controls The generation of total revenue Which of the following is NOT a force in the macro environment? Select correct option: Cultural Political Economic Supplier Which of the following is the sale of consumer products or services in a face to face manner away from a fixed retail location? Select correct option: Industrial selling Indirect selling Direct selling Business to business selling Which type of media has an advantage of “mass coverage” for promotions? Select correct option: Television Radio Newspaper Direct mail Price is the only element in the marketing mix that produces: Select correct option: Fixed cost Expense Variable cost Revenue Which of the following is the basic role of promotion? Select correct option: Interpretation Communication Manipulation Information All of the following are the examples of controllable factorsEXCEPT: Select correct option: Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netLine of business Corporate culture Overall objectives of organizations Competition in the market Which of the following is NOT a type of vertical integration? Select correct option: Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration All of the following are the advantages of IMC EXCEPT: Select correct option: Company will have a success factor Money will be less spent Results will be achieved easily Lack of consistency in the message of company The highest degree of share of mind is known as: Select correct option: Mind response Mind awareness Top of mind Mind share Which of the following sets floor for the price that company can charge for its product? Select correct option: Product Premium Promotion Cost Identify the type of packaging for ice creams. Select correct option: Primary packaging Secondary packaging Transport packaging Decorative packaging In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Select correct option: Interest Trial Awareness Evaluation Which of the following is an example of indirect selling? Select correct option: Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netB2B selling Door-to-door selling Face-to-face selling Telemarketing An event designed to attract the public's attention to the promoters is known as: Select correct option: Press release Public relation Publicity stunt Publicity In which of the following the manager attempts to maintain the same margin regardless of changes in cost? Select correct option: Stabilization of margin Increasing the margin Decreasing the cost Increasing the cost Product planners need to think about products and services on three levels. Each level adds more customer value. The most basic level is the _____, which addresses the question, “What is the buyer really buying?” Select correct option: Augmented product Actual product Core benefit Specialty product Which of the following can be used to build up long-term image for a product? Select correct option: Free samples Advertising Coupons Price packs Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market? Select correct option: Marketing mix Promotion mix Offering mix Product mix Which of the following is a controllable factor for marketers? Select correct option: Competition Technology Corporate culture Economy Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netSales decline in the decline stage of the PLC because of technological advances, increased competition, and _____. Select correct option: Shifts in unemployment Shifts in the economy Shifts in consumer tastes and preferences Foreign imports Which of the following is a major determinant of demand for the product in the market? Select correct option: Planning Promotion Price Place What is the mutual activity of negotiation and decision making? Select correct option: Compromise seeking Common objective Conflict between parties Presence of influence Which of the following is also called an Export market? Select correct option: Consumer market Business market Global market Government market Which pricing strategy involves a company fixing a low price that high-cost competitors cannot match? Select correct option: Skimming Psychological Cost-orientated Penetration The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option: Business plan Production plan Market plan Selling plan Identify the strategy that deals with the rate of new product development. Select correct option: Vertical integration Horizontal integration Innovation strategy Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netAggressiveness strategy Which of the following aggressive strategy is without direction? Select correct option: Reactor Analyzer Defender Prospector Which of the following is NOT a part of consumer adoption process? Select correct option: Convenience Trail Evaluation Interest Which of the following offers an incentive to buy a product? Select correct option: Direct mail Public relations Sales promotion Advertising ABC Company has introduced a new beverage in the market. The company must inform customers about the availability and the benefits of the beverage. Identify the activitiy of marketing mix involved. Select correct option: Place Price Promotion Product Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Select correct option: Line extension Co- branding Brand extension Multibranding How TV commercials can catch the attention of customers? Select correct option: Catchy jingles Humor Catch-phrases All of the given options In which of the following company specifically creates a brand to counter a competitive threat? Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netSelect correct option: Fighting brand Co-brand Family brand Individual brand Identify which one of the following is a cash cow. Select correct option: A product with high growth and high market share A product with low growth and high market share A product with low growth and low market share A product with high growth and low market share Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option: Internet Electronic media Mass media Publicity A shopkeeper is offering 5% discount to senior citizens. The shopkeeper is using which of the following: Select correct option: Forth degree discrimination Third degree discrimination Second degree discrimination First degree discrimination The label on a soft drink can read "cool and refreshing." For what reason are these words used? Select correct option: To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Which of the following is a reduced price marked on the label or package by producer? Select correct option: Coupon Price-pack deal Sample Cents-off deal Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: Personal selling Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netSales promotion Direct mail Advertising The first television commercial aired in: Select correct option: 1951 1941 1931 1921 Identify the commercialization decision which involves decisions regarding launch of product in single or multiple localities? Select correct option: Why to launch the product? How to launch the product? Where to launch the product? When to launch the product? Which of the following channel is used for standardized items? Select correct option: Selling direct Mail order Retailer Wholesaler The price of which of the following is lower than the cost and is used to drag customers into a store. Select correct option: Premium product Discounted product On-sale item Loss leader Which of the following is considered as dead end of distribution? Select correct option: Promotion Warehousing Wholesaling Retailing What will be the average cost per unit if a firm produces 600 units at cost of Rs.120, 000? Select correct option: 50 100 150 200 Buying and selling of mass consumer goods and services comes under which of the following markets? Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netSelect correct option: Business markets Global markets Consumer markets Government markets 1) Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? a) Mass media b) Print media c) Electronic media d) Internet 2) Which of the following is NOT the purpose of mass media? a) Advocacy b) Journalism c) Broadcasting d) Entertainment 3) Which type of media has an advantage of “mass coverage” for promotions? a) Newspaper b) Radio c) Television d) Outdoor advertising 4) Which of the following is NOT used for commercial advertising? a) Wall paintings b) Billboards c) Bus stop benches d) Word of mouth 5) For what purpose advertising slogans are used? a) Drawing attention b) Marketing communication c) Sales promotion d) Publicity 6) In which type of commercial, information is conveyed through television? a) Broadcasting b) Information c) Telecasting d) Billboard 7) Which of the following is a NOT type of sales? a) Direct sales b) Aggressive sales c) Consultative sales d) Complex sales 8) Who is much more knowledgeable about their product or service than the Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netprospect? a) Sales person b) Manager c) Customer d) Whole seller 9) Which of the following is NOT the tactics of negotiation? a) Presenting demands b) Setting pre-conditions c) Declining to speak first d) Presenting product 10) What is the other term used for negotiation? a) Loss-win b) Win-win c) Win-loss d) Loss-loss 11) How marketing manager can develop strategies for each product using information from sales force management system? a) Using communication mix variables b) Using marketing mix variables c) Using product mix variables d) Using promotion mix variables 12) How an increased productivity create competitive advantage? a) It reduces cost b) It increases retailers c) It increases competitors d) It reduces growth 13) What is an outcome of communication and co-operation between sales personnel? a) More productivity b) Successful selling c) More market growth d) Successful team selling 14) Identify the type of promotion in which companies use celebrities for promotion. a) Personal selling b) Sales promotion c) Publicity d) Public relation 15) Companies are using public relation to support the sales: a) In short run only b) In long run only c) In short and long run d) None of the given options Upto 1000 Solved MCQs of MKT501 http://www.vustudents.net16) Which of the following is the combination of institutions through which a seller markets products to the user? a) Retailer b) Wholesaler c) Distribution channel d) Logistics organization 17) Which of the following is readymade business transferred from one place to other? a) Whole selling b) Retailing c) Franchising d) Direct selling 18) What will be the length of distribution channel for perishable goods? a) Short b) Long c) Medium d) None of the given options 19) What is the intention of vertical marketing for retailers and wholesalers? a) Reduce cost b) Reduce channels c) Reduce control d) Increase control 20)A vertical marketing system in which independent firms at different levels of production and distribution join together through contracts to obtain more economies or sales impact than they could achieve alone is referred as: a) Corporate VMS b) Conventional VMS c) Administered VMS d) Contractual VMS Question # 1 of 20 ( Start time: 02:42:31 AM ) Total Marks: 1 The _____ is the central instrument for directing and coordinating the marketing effort. Select correct option: • Business plan • Production plan • Market plan • Selling plan Question # 2 of 20 ( Start time: 02:42:57 AM ) Total Marks: 1 Which of the following type of price discrimination can be seen in any market where excess capacity needs to be eliminated? Select correct option: • First degree discrimination Upto 1000 Solved MCQs of MKT501 http://www.vustudents.net• Second degree discrimination • Third degree discrimination • Forth degree discrimination Question # 4 of 20 ( Start time: 02:44:53 AM ) Total Marks: 1 Which of the following is NOT an example of variable cost? Select correct option: • Rent of factory • Raw material • Power • Transport Question # 5 of 20 ( Start time: 02:45:14 AM ) Total Marks: 1 Which of the following offers an incentive to buy a product? Select correct option: • Direct mail • Public relations Sales promotion • Advertising Question # 6 of 20 ( Start time: 02:45:35 AM ) Total Marks: 1 Warehousing facility to channel members is an example of: Select correct option: • Seasonal discount • Trade discount • Quantity discount • Cash discount Question # 7 of 20 ( Start time: 02:46:09 AM ) Total Marks: 1 Aggressive selling is a characteristic of which of the following concept of marketing? Select correct option: • Production concept • Marketing concept • Selling concept • Product concept Question # 8 of 20 ( Start time: 02:46:29 AM ) Total Marks: 1 Which of the following tells about the details of the plan? Select correct option: • Title page • Market analysis • Marketing strategy • Executive summary Question # 9 of 20 ( Start time: 02:46:44 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option: Upto 1000 Solved MCQs of MKT501 http://www.vustudents.net• Product • Pricing • Promotion • Distribution Question # 10 of 20 ( Start time: 02:47:08 AM ) Total Marks: 1 Which of the following is the first step in the new product development process? Select correct option • Idea generation • Idea development • Idea screening • Idea testing Question # 11 of 20 ( Start time: 02:47:26 AM ) Total Marks: 1 Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option: • Forth degree price discrimination • Third degree price discrimination • Second degree price discrimination • First degree price discrimination Question # 12 of 20 ( Start time: 02:47:45 AM ) Total Marks: 1 A company is charging different prices to the customers based on the location. It is known as: Select correct option: • First degree discrimination • Second degree discrimination • Third degree discrimination • Forth degree discrimination Question # 13 of 20 ( Start time: 02:48:08 AM ) Total Marks: 1 Which of the following is also known as problem child? Select correct option: • Dogs • Questions marks • Cash cows • Stars Question # 14 of 20 ( Start time: 02:48:32 AM ) Total Marks: 1 Which of the following relating to price is considered as a key element in the marketing mix? Select correct option: • The size of the sales force • The speed of an exchange • Quality and cost controls (Doud) • The generation of total revenue Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netQuestion # 15 of 20 ( Start time: 02:49:02 AM ) Total Marks: 1 Which of the following is an advantage of sales promotion? Select correct option: • Increase sales in long run • Decreases consumer traffic • Create awareness about product • Increase sales in short term Question # 16 of 20 ( Start time: 02:49:26 AM ) Total Marks: 1 Which of the following is NOT a sales promotion technique? Select correct option: • Coupons • Telephone surveys • Samples • Contests Question # 17 of 20 ( Start time: 02:49:47 AM ) Total Marks: 1 The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called: Select correct option: • Product Cost • Product Value • Product need • Product Satisfaction Question # 18 of 20 ( Start time: 02:50:10 AM ) Total Marks: 1 IMC stands for what? Select correct option: • Internal marketing communication • Integrated marketing communication • Integrated managing company • Internal marketing communit Question # 19 of 20 ( Start time: 02:50:47 AM ) Total Marks: 1 The loyalty marketing focuses on establishing long term relationship between: Select correct option: • Company and retailer • Retailer and customer • Retailer and consumer • Company and customer Question # 20 of 20 ( Start time: 02:51:06 AM ) Total Marks: 1 Idea-reducing stage of new product development process is called: Select correct option: Upto 1000 Solved MCQs of MKT501 http://www.vustudents.net• Concept development • Product concept • Idea screening • Idea generation Question # 1 of 20 ( Start time: 02:53:21 AM ) Total Marks: 1 Which of the following is NOT a purpose of discounts? Select correct option: • Increase long term sales • Reward valuable customers • Move out-of-date stock • Increase short-term sales Question # 2 of 20 ( Start time: 02:53:48 AM ) Total Marks: 1 Which of the following mode of selling is best for Encyclopedia? Select correct option: • Electronic sales • Complex sales • Direct sales • Indirect sales Question # 3 of 20 ( Start time: 02:54:10 AM ) Total Marks: 1 In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? Select correct option: • Product • Pricing • Promotion • Distribution Question # 4 of 20 ( Start time: 02:54:26 AM ) Total Marks: 1 The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called: Select correct option: • Industrial products • Specialty products • Unsought products • Shopping products Question # 5 of 20 ( Start time: 02:54:53 AM ) Total Marks: 1 Which of the following takes place at retailer’s end? Select correct option: Upto 1000 Solved MCQs of MKT501 http://www.vustudents.net• Promotion • Placing • Pricing • Exchange Question # 6 of 20 ( Start time: 02:55:16 AM ) Total Marks: 1 Which of the following are called value maximizers? Select correct option: • Sellers • Customers • Marketers • Manufacturers Question # 7 of 20 ( Start time: 02:55:39 AM ) Total Marks: 1 Which of the following is an advantage of sales promotion? Select correct option: • Increase sales in long run • Decreases consumer traffic • Create awareness about product • Increase sales in short term Question # 8 of 20 ( Start time: 02:55:57 AM ) Total Marks: 1 Manufacturers of shampoos often send out free samples of their products with the magazines. This illustrate the use of which of the following element of promotional mix? Select correct option: • Personal selling • Sales promotion • Direct mail • Advertising Question # 9 of 20 ( Start time: 02:56:47 AM ) Total Marks: 1 In which of the following companies reduce price for bulk purchases? Select correct option: • Seasonal discount • Trade discount • Quantity discount • Cash discount Question # 10 of 20 ( Start time: 02:57:06 AM ) Total Marks: 1 The first television commercial aired in: Select correct option: • 1951 • 1941 • 1931 Upto 1000 Solved MCQs of MKT501 http://www.vustudents.net• 1921 Question # 11 of 20 ( Start time: 02:57:28 AM ) Total Marks: 1 A firm is developing a new product and has placed the advertisement of the product. The firm is at which stage of the new product development process? Select correct option: • Commercialization • Concept development • Beta testing • Business Analysis Question # 12 of 20 ( Start time: 02:57:52 AM ) Total Marks: 1 Which of the following is NOT a part of marketing communication mix? Select correct option: • Telemarketing • Public relations • Sales promotion • Advertising Question # 13 of 20 ( Start time: 02:58:18 AM ) Total Marks: 1 Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option: • Internet • Electronic media • Mass media • Publicity Question # 14 of 20 ( Start time: 02:59:04 AM ) Total Marks: 1 Which of the following has the potential to gain market share and become a star? Select correct option: • Dog • Questions mark • Cash cow • Star Question # 15 of 20 ( Start time: 02:59:29 AM ) Total Marks: 1 A customer requirement about any product in which he/ she needs to avail core features in that product, is called: Select correct option: • Real need • Stated need (Doude) • Unstated need • Delighted need Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netQuestion # 16 of 20 ( Start time: 03:00:30 AM ) Total Marks: 1 Which of the following is the basic role of promotion? Select correct option: • Interpretation • Communication • Manipulation • Information Question # 17 of 20 ( Start time: 03:01:24 AM ) Total Marks: 1 Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category? Select correct option: • Line extension • Co- branding • Brand extension • Multibranding Question # 18 of 20 ( Start time: 03:02:31 AM ) Total Marks: 1 Which of the following is the combination of institutions through which a seller, markets products to the user? Select correct option: • Supply chain management • Distribution channel • Marketing logistics • Inventory management Question # 19 of 20 ( Start time: 03:02:55 AM ) Total Marks: 1 A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600, 000 for raw material consumed. The variable cost for the company is: Select correct option: • 500000 • 600000 • 700000 • 720000 Question # 20 of 20 ( Start time: 03:03:50 AM ) Total Marks: 1 Lobbying, or building and maintaining relations with legislators and government officials to influence legislation and regulation, is part of _____. Select correct option: • Advertising • Public relations • Press agencies Upto 1000 Solved MCQs of MKT501 http://www.vustudents.net• Press relations MARKETING MANAGEMENT MCQs FOR QUIZES AND EXAM By Question # 1 of 20 ( Start time: ) Total Marks: 1 Which of the following is a type of price discrimination in which price varies according to quantity sold? Select correct option: Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination Question # 2 of 20 ( Start time: ) Total Marks: 1 Which of the following is an activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media? Select correct option: Sales promotion Publicity Advertising Personal selling Question # 3 of 20 ( Start time: ) Total Marks: 1 Which of the following is an example of indirect selling? Select correct option: B2B selling Door-to-door selling Face-to-face selling Telemarketing 1 Question # 4 of 20 ( Start time: ) Total Marks: 1 A company designs the product with little or no input from customers, the company is practicing which of the following concept? Select correct option: Product concept Marketing concept Selling concept Production concept Question # 5 of 20 ( Start time: ) Total Marks: 1 Which of the following is the price which company receives after accounting for discounts, allowances, promotions, and other incentives? Select correct option: Premium Cooperative Effective Efficient Question # 6 of 20 ( Start time: ) Total Marks: 1 The label on a soft drink can read "cool and refreshing." For what reason are these words used? Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netSelect correct option: To encourage multiple purchases To provide information To promote the product To satisfy legal requirements Question # 7 of 20 ( Start time: ) Total Marks: 1 Cost that vary directly with the level of production are referred to as _____. Select correct option: Fixed cost Unit cost Total cost Variable cost 2 Question # 8 of 20 ( Start time: ) Total Marks: 1 Which of the following consists of short-term incentives to encourage the purchase or sale of a product or service? Select correct option: Publicity Sales promotion Advertising Direct marketing Question # 9 of 20 ( Start time: ) Total Marks: 1 Which of the following is a part of the media that is specially designed to reach a very large or the whole population of a country? Select correct option: Internet Electronic media Mass media Publicity Question # 10 of 20 ( Start time: ) Total Marks: 1 Cash cows are SBU's that typically generate: Select correct option: Large amounts of cash A lot of competition Large awareness levels but few sales Problems for product managers Question # 11 of 20 ( Start time: ) Total Marks: 1 Penetration price is used by the companies in the market where the demand of the product is: Select correct option: Less elastic Inelastic Elastic More elastic 3 Question # 12 of 20 ( Start time: ) Total Marks: 1 When a firm’s average total cost equals price at the profit-maximizing output, it is known as: Select correct option: Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netAbnormal profit Average profit Normal profit Economic profit Question # 13 of 20 ( Start time: ) Total Marks: 1 Which of the following is NOT an example of fix cost? Select correct option: Depreciation of building Maintenance of equipment Rent of factory Power Question # 14 of 20 ( Start time: ) Total Marks: 1 Need becomes ________ when they are directed towards a specific object. Select correct option: Actual need Want Satisfaction Demand Question # 15 of 20 ( Start time: ) Total Marks: 1 Non-commercial billboards are used by which of the following? Select correct option: Service providing organizations Non-profit groups and government Capital goods producing organizations Consumer goods producing organizations 4 Question # 16 of 20 ( Start time: ) Total Marks: 1 Many companies prefer to follow rather than challenge the: Select correct option: Market challenger Market follower Market nicher Market leader Question # 17 of 20 ( Start time: ) Total Marks: 1 Buying and selling of mass consumer goods and services comes under which of the following markets? Select correct option: Business markets Global markets Consumer markets Government markets Question # 18 of 20 ( Start time: ) Total Marks: 1 A company manufactures bags. The company incurred costs i.e. Rs.500, 000 for rent of the factory, Rs.20000 for transportation cost, Rs. 100, 000 for electricity bill and Rs. 600, 000 for raw material consumed. The variable cost for the company is: Select correct option: 500000 600000 700000 720000 Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netQuestion # 19 of 20 ( Start time: ) Total Marks: 1 Which one of the following BEST describes the human need? Select correct option: Food French-fries Burger Pizza 5 Question # 20 of 20 ( Start time: ) Total Marks: 1 Financial summary of a marketing plan includes all EXCEPT: Select correct option: Pro-forma income statement Month-by-month agenda Breakeven analysis Assumptions 1. Which of the following markets involve decisions such as: what country to enter in, how to enter, how to adopt their product and services, and how to price? a. Consumer markets b. Business markets c. Global markets d. Government markets 2. Pictures and specification of product are added in which of the following part of the marketing plan? a. Financial summary b. Executive summary c. Situation analysis d. Appendix 3. Which of the following is known as a set of marketing tools used by the firm to pursue its marketing objectives in the target market? a. Marketing mix b. Promotion mix c. Product mix d. Offering mix 6 4. Needs become _________, when they are directed towards a specific object a. Actual needs b. Wants c. Satisfactions d. Demands 5. Market –oriented firms focus on: a. Customers b. Distributors c. Retailers d. Wholesalers 6. Which of the following is a supportive service? a. Packaging b. Labeling c. Promotion d. Delivery 7. Which of the following BEST describes the consumer’s preference for products that are widely available to them? a. Production concept Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netb. Marketing concept c. Selling concept d. Product concept 7 8. When a company designs the product with little or no input from customer, the company is practicing: a. Production concept b. Product concept c. Selling concept d. Marketing concept 9. All are the example of unsought goods EXCEPT: a. Insurance policy b. Course books c. Encyclopedia d. Funeral plots 10. Retailers are considered under the _____________________ environment. a. Broad b. Weak c. Task d. Competitive 11. Which of the following is a controllable factor for marketers? a. Economy b. Technology c. Competition d. Corporate culture 8 12. Which of the following is included in task environment? a. Economy b. Technology c. Media d. Promotion 13. The decisions regarding bundling of a product are related to: a. Product b. Price c. Distribution d. Promotion 14. Decisions regarding covering area of a product are included in which of the following marketing strategy of a market plan? a. Product b. Pricing c. Promotion d. Place 15. Which of the following is NOT a component of a marketing plan? a. Environmental analysis b. Marketing advantages c. Executive summary d. Implementation 9 16. Which of the following is NOT a type of vertical integration? a. Backward vertical integration b. Forward vertical integration c. Balanced vertical integration d. Unbalanced vertical integration Upto 1000 Solved MCQs of MKT501 http://www.vustudents.net17. Financial summary of a marketing plan includes all EXCEPT: a. Assumptions b. Breakeven analysis c. Month-by-month agenda d. Pro-forma income statement 18. In which of the following marketing strategy companies develop the brand name, brand image and product portfolio analysis? a. Product b. Pricing c. Promotion d. Distribution 19. Which of the following is usually the target of a market challenger? a. Market follower b. Market leader c. Market nicher d. Market segment 10 20. Which of the following market dominance strategy involves less risk of competitive attacks? a. Leaders b. Challengers c. Followers d. Nichers MKT501 New 40 Solved MCQs With Ref 18-6-2010 BY When a firm attempts to increase sales during the maturity stage of the PLC by changing one or more marketing mix elements, it is ___. Select correct option: Improving advertising Changing promotion modifying the marketing mix Increasing promotion budget Identify the strategy that deals with the rate of new product development. Select correct option: Vertical integration Horizontal integration Innovation strategy Aggressiveness strategy Innovation Strategies- This deals with the firm rate of new product development and business model innovation. It asks whether the company is on the cutting edge of technology and business innovation 1 A secondary-use package can best be defined as which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe Secondary use packaging: Secondary use package is one that can be reused for purposes other than its initial function, for example a margarine container can be reused to store Leftover and a Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netjelly container can serve as a drinking glass. Customers often view secondary _use packaging as adding value to product In which case its use should stimulate unit sales. Which stage in the PLC normally lasts longer and poses strong challenges to the marketing managers? Introduction Growth Maturity Decline The maturity stage is the most profitable. This maturity stage normally lasts longer than previous stages and it poses strong challenges to the marketing management. Most products are in maturity stage of the life cycle, and therefore most of the marketing management deals with the mature products. Ref: http://www.docstoc.com/docs/14516989/Product-Life-Cycle 2 Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? Select correct option: Consumer markets Business markets Global markets Government markets A firm is producing standardized products and enjoying the economies of scale by producing more. The firm is following which of the following strategy? Differentiation strategy Cost leadership strategy Market dominance strategy Market segmentation strategy Page 20 COST LEADERSHIP STRATEGY This strategy emphasizes efficiency. By producing high volumes of standardized products, the firm hopes to take advantage of economies of scale and experience curve effects. Which one of the following BEST describes the human need? Food French-fries Burger Pizza 3 Which of the following firms emphasis on product’s benefits to the customers rather than on product attributes. Product oriented Market oriented Sales oriented Production oriented Page no 6 A marketing oriented firm (also called the marketing concept, or consumer focus) is one that allows the wants and needs of customers and potential customers to drive all the firm's strategic decisions. Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer’s complaint? Customer complaints database Exit interviews Web and telephone information hotlines Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netBusiness Analysis Idea-reducing stage of new product development process is called: Concept development Product concept Idea screening Idea generation Idea Screening The object is to eliminate unsound concepts prior to devoting resources to them. 4 All of the following are the examples of unsought goods EXCEPT: Course books Encyclopedia Funeral plots Insurance policy Unsought Goods Products that are usually purchased due to adversity rather than desire. For example, coffins, crutches, and medicine are all unsought goods. Another form of unsought goods is products such as life insurance and encyclopedias. They are products that the consumer seldom goes out looking for; therefore, a constant, aggressive selling process is required. While considering the place for a product which of the following is important for customer. Communication Convenience Cost Solution Market –oriented firms focus on: Retailers Distributors Customers Wholesalers 5 A secondary-use package can best be defined as which of the following? Select correct option: Can be used as a promotional tool Can be reused for purposes other than its initial use Facilitates transportation, storage, and handling for middlemen Is recyclable and environmentally safe Price is the only element in the marketing mix that produces: Fixed cost Expense Variable cost Revenue Product is showing rapidly rising sales and profits are also high. Identify the product is at: Introduction stage Growth stage Maturity Decline In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage? Interest Trial Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netAwareness Evaluation 6 AWARENESS: this stage is when a consumer hears about an innovation, but lacks information about it Which of the following occurs when a company sells a product or service at two or more prices that do not reflect the promotional difference in cost? Select correct option: Variation pricing Price discrimination Differentiation price Promotional pricing Which of the following is showing normal profit for the company? Select correct option: MR ? MC MR = MC MR < MC MR > MC A company is charging different prices to the customers based on the location. It is known as: First degree discrimination Second degree discrimination Third degree discrimination Forth degree discrimination Third degree discrimination 7 These types are not mutually exclusive. Thus a company may vary pricing by location, but then offer bulk discounts as well. Airlines use several different types of price discrimination, including: Identify the products that the customer usually buys frequently and with a minimum of comparison and buying effort. Select correct option: Specialty Convenience Unsought Augmented Which of the following is NOT a type of vertical integration? Unbalanced vertical integration Balanced vertical integration Forward vertical integration Backward vertical integration Which of the following is a type of price discrimination in which price varies according to quantity sold? Forth degree price discrimination Third degree price discrimination Second degree price discrimination First degree price discrimination In second degree price discrimination, price varies according to quantity sold. Which of the following is NOT included in product decisions? Styling Brand name Warehousing Upto 1000 Solved MCQs of MKT501 http://www.vustudents.netPackaging Which of the following is also called as prestige price? Skimming price Penetration price Psychological price Premium price Premium Pricing (also called prestige pricing) Which of the following is used to test the customer preference about the new product design? Concept testing conjoint analysis Beta testing Business Analysis Produce an initial run of the product and sell it in a test market area to determine customer acceptance Which of the following takes place at retailer’s end? Promotion Placing Pricing Exchange 9 Identify the type of packaging for ice creams : Primary packaging Secondary packaging Transport packaging Decorative packaging Additional cost is associated with which of the following strategy? Market segmentation strategy Market dominance strategy Differentiation strategy Cost leadership strategy Page 20 DIFFERENTIATION STRATEGY Differentiation involves creating a product that is perceived as unique. The unique features or benefits should provide superior value for the customer if this strategy is to be successful. 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