Business > EXAM > Chapter 7: Understanding and Reaching Global Consumers And Markets Questions and Answers Grade A+ 20 (All)
Back translation - -A translated word or phrase is retranslated into the original language by a different interpreter to catch errors. -Balance of trade - -The difference between the monetary value... of a nation's exports and imports. -Bottom of the pyramid - -The largest, but poorest, socioeconomic group of people in the world. -Consumer ethnocentrism - -The tendency to believe that it is inappropriate, indeed immoral, to purchase foreign-made products. -Countertrade - -The practice of using barter rather than money for making global sales -Cross-cultural analysis - -Involves the study of similarities and differences among consumers in two or more nations or societies. [Show More]
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