Business > EXAM > International Marketing Chapter 6 Questions and Answers Distinction Level 2023 (All)
International Marketing Chapter 6 Questions and Answers Distinction Level 2023
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what types of analyses are needed to enter a market - -external and internal -what is an external analysis and what does it involve - -PESTEL Analysis -what does PESTEL analysis stand for - -pol... itical, economics, social, technology, ecology, legal -what does internal analysis consist of (4) - -pricing, distribution, communication strategies, demand of product -information used to discover marketing opportunities and problems - -global marketing research -why is global marketing research important? 1)track performances like ______ 2) contribute to a better _________ process overall 3) market research about _______ and trends 4) ____________ research 5) price and __________ research - - [Show More]
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