Global Marketing: Chapter 7 Questions and Answers Distinction Level 2023

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Segmenting-Targeting-Positioning - -•The typical way of approaching global marketing strategy is similar to the so-called S-T-P framework: o 1. Segmentation o 2. Targeting o 3. Positioning -Ma... rket Segmentation - -•Represents an effort to: o split up the total market into segments of more homogeneous subgroups o How much you use the product, example of m and m's segmentation -Targeting - -•The selection of segments that the company should market its product to that have a significant potential to respond. •Focus on the segments that can be reached most effectively, efficiently and profitably •Which is the most value to you -Positioning - -•exactly how the company should present the product to the target market(s) so its perception is most advantageous relative to competition. •(i.e.) how to differentiate the product [Show More]

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